Global Sponsorship & Brand Marketing Manager

Banco Santander (Brasil); Boadilla del Monte; On-site; EUR 60,000 - 90,000; Full time

Job summary

Santander Wealth Management & Insurance in Madrid is seeking an Advertising & Content Marketing Manager to lead the international marketing strategy for sponsorships, brand and events. The role sits in Boadilla and covers budget management, stakeholder coordination and end-to-end activation across multiple assets, ensuring a cohesive global brand experience.

The position requires strong project management, cross-functional collaboration and a track record in delivering high-impact brand

Responsibilities

• Manage the main sponsorship assets from end to end, including SailGP, Formula 1, Golf, Nadal and any other strategic agreements that may arise.
• Coordinate rights activation, brand visibility, content, experiences and activities associated with each sponsorship.
• Act as the point of connection between internal teams, sponsored properties, agencies, suppliers, ambassadors and other partners.
• Oversee calendars, deliverables, contractual commitments and activation opportunities, ensuring proper execution.
• Analyse the results of each initiative and prepare follow-up and closing reports to assess impact and optimise future activations.
• Plan and coordinate hospitality programmes linked to assets such as Augusta, the Real Madrid hospitality box, Formula 1, SailGP and other corporate experiences.
• Manage invitations, allocation of places, guest relations, logistics, ticket distribution, accreditations and on-site support during experiences when required.
• Ensure an excellent experience aligned with the company's positioning, from invitation through to post-event follow-up.
• Coordinate with commercial and business teams on attendee selection, the objectives of each initiative and the effective use of relationship opportunities.
• Prepare, manage and monitor the department's budget, ensuring proper planning and control.
• Manage forecasts, purchase orders, invoicing, closing processes and potential budget deviations.
• Coordinate agencies and suppliers, including briefing preparation, proposal assessment, negotiation and quality control.
• Identify efficiencies and optimise resources without compromising quality, impact or the brand experience.
• Drive the development of the SPB brand and ensure its correct application across all touchpoints.
• Act as Brand Guardian, ensuring visual, verbal and experiential consistency in accordance with brand guidelines and alignment across all countries.
• Advise internal teams across all geographies and external partners on the use of the brand identity, reviewing and validating creative proposals and materials.
• Identify brand evolution needs and coordinate the creation or updating of tools and resources.
• Coordinate the conceptualisation, production and adaptation of marketing materials for sponsorships, events, hospitality and other initiatives.
• Ensure quality, brand consistency, audience suitability and on-time delivery of both physical and digital materials.
• Manage the review and approval process with the relevant areas, agencies and suppliers.
• Design and produce ad hoc events aligned with brand, business, institutional relations or communication objectives.
• Coordinate internal events that reinforce culture, engagement and awareness of company initiatives.
• Manage events and content involving ambassadors, ensuring clear planning, careful execution and maximum value from the asset.
• Oversee production end to end: concept, agenda, venues, guests, content, logistics, suppliers, execution and post-event evaluation.

Job description

Santander Wealth Management & Insurance in Madrid is seeking an Advertising & Content Marketing Manager to lead the international marketing strategy for sponsorships, brand and events. The role sits in Boadilla and covers budget management, stakeholder coordination and end-to-end activation across multiple assets, ensuring a cohesive global brand experience.

The position requires strong project management, cross-functional collaboration and a track record in delivering high-impact brand