Sponsorship & Brand Marketing Manager (Hybrid)

Santander; Boadilla del Monte; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary + bonus

BeHealthy wellbeing programme

Employee discounts

Santander Contigo support

Job summary

Santander is seeking a Marketing Manager based in Spain to lead sponsorships end-to-end, including SailGP, Formula 1 and golf. You will coordinate rights activation, brand visibility and hospitality programs while aligning with internal teams, agencies and partners to deliver consistent brand experiences.

You will analyze performance, manage budgets, and drive brand strategy across multiple countries, ensuring high-quality materials and timely delivery in a hybrid work environment.

Qualifications

• Marketing education or related field required.
• Postgraduate or master in related areas preferred.
• Familiarity with AI or process automation a plus.

Responsibilities

• Manage sponsorship assets end-to-end (SailGP, Formula 1, golf, Nadal).
• Coordinate rights activation, brand visibility, content and experiences.
• Act as connection between internal teams, partners and suppliers.
• Oversee calendars, budgets, deliverables and approvals.
• Analyze activation results and prepare reports for future optimizations.
• Plan hospitality programs linked to major assets and events.
• Ensure excellent brand experience from invitation to post-event follow-up.
• Work with commercial teams on attendee selection and objectives.
• Coordinate agency and supplier briefings, proposals and quality control.
• Drive SPB brand development and proper application across countries.

Skills

Budget management

Negotiation

Agency coordination

Brand sensitivity

Brand consistency

Education

Marketing or related fields

Postgraduate or master in related areas

Training in AI, transformation or process automation

Job description

Santander is seeking a Marketing Manager based in Spain to lead sponsorships end-to-end, including SailGP, Formula 1 and golf. You will coordinate rights activation, brand visibility and hospitality programs while aligning with internal teams, agencies and partners to deliver consistent brand experiences.

You will analyze performance, manage budgets, and drive brand strategy across multiple countries, ensuring high-quality materials and timely delivery in a hybrid work environment.