Advertising & Content Marketing Manager

Santander; Boadilla del Monte; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive rewards

BeHealthy wellbeing programme

Meal subsidies

Job summary

Santander Group is seeking an Advertising & Content Marketing Manager based in Madrid. You will design and execute international sponsorship strategies, manage budgets, and lead brand activation across events, hospitality and content experiences for private banking and Beyond Wealth segments.

The role requires coordinating with internal teams, agencies and external partners, ensuring high-impact brand experiences while maintaining consistency with brand guidelines. A hybrid work model is offered.

Qualifications

• Experience coordinating with multiple internal and external stakeholders.
• End-to-end management of sponsorships, events, hospitality, marketing and brand communications.
• Ability to lead complex projects involving multiple stakeholders, priorities and deadlines.
• Marketing or related education is mandatory; postgraduate or master’s is desirable.
• Desirable training in AI, transformation or automation of processes.

Responsibilities

• Manage main sponsorship assets end to end including SailGP, Formula 1, Golf, Nadal and other partnerships.
• Coordinate rights activation, brand visibility, content, experiences and activities for each sponsorship.
• Act as the bridge between internal teams, sponsored properties, agencies, suppliers and ambassadors.
• Oversee calendars, commitments and activation opportunities; ensure execution and reporting.
• Plan and coordinate hospitality programmes linked to assets and corporate experiences.
• Ensure brand consistency across all touchpoints and geographies.

Skills

Budget management

Negotiation

Agency coordination

Brand sensitivity

Brand identity

Project leadership

Stakeholder management

English proficiency

Education

Marketing or related fields

Masters in related areas

AI / transformation training

Job description

Advertising & Content Marketing ManagerCountry: SpainIT STARTS HERESantander (www.santander.com) is evolving from a global, high-impact brand into a technology-driven organization , and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values disruptive thinking , the courage to challenge what is possible, and the ability to innovate .This is more than a strategic shift: it is an opportunity to grow, learn and make a real impact .Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.Wealth Management & Insurance (WM&I) encompasses three businesses across all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients across these businesses in the countries where we operate.THE DIFFERENCE YOU MAKWealth Management & Insurance (WM&I) is looking for a Marketing Manager based in Boadilla.Design, coordinate and execute the international strategy for budget management, sponsorships, hospitality, brand and events, ensuring alignment with the objectives of each business, primarily Santander Private Banking and Beyond Wealth.Likewise, the full management of the Private Banking and Beyond Wealth budget.The role ensures the comprehensive management of assets, budget, suppliers and materials, as well as a consistent, high-impact brand experience for clients, guests, employees and other stakeholders.We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas.To succeed in this role, you will be responsible for:Manage the main sponsorship assets from end to end, including SailGP, Formula 1, Golf, Nadal and any other strategic agreements that may arise.Coordinate rights activation, brand visibility, content, experiences and activities associated with each sponsorship.Act as the point of connection between internal teams, sponsored properties, agencies, suppliers, ambassadors and other partners.Oversee calendars, deliverables, contractual commitments and activation opportunities, ensuring proper execution.Analyse the results of each initiative and prepare follow-up and closing reports to assess impact and optimise future activations.Plan and coordinate hospitality programmes linked to assets such as Augusta, the Real Madrid hospitality box, Formula 1, SailGP and other corporate experiences.Manage invitations, allocation of places, guest relations, logistics, ticket distribution, accreditations and on-site support during experiences when required.Ensure an excellent experience aligned with the company’s positioning, from invitation through to post-event follow-up.Coordinate with commercial and business teams on attendee selection, the objectives of each initiative and the effective use of relationship opportunities.Prepare, manage and monitor the department’s budget, ensuring proper planning and control.Manage forecasts, purchase orders, invoicing, closing processes and potential budget deviations.Coordinate agencies and suppliers, including briefing preparation, proposal assessment, negotiation and quality control.Identify efficiencies and optimise resources without compromising quality, impact or the brand experience.Drive the development of the SPB brand and ensure its correct application across all touchpoints.Act as Brand Guardian, ensuring visual, verbal and experiential consistency in accordance with brand guidelines and alignment across all countries.Advise internal teams across all geographies and external partners on the use of the brand identity, reviewing and validating creative proposals and materials.Identify brand evolution needs and coordinate the creation or updating of tools and resources.Coordinate the conceptualisation, production and adaptation of marketing materials for sponsorships, events, hospitality and other initiatives.Ensure quality, brand consistency, audience suitability and on-time delivery of both physical and digital materials.Manage the review and approval process with the relevant areas, agencies and suppliers.Design and produce ad hoc events aligned with brand, business, institutional relations or communication objectives.Coordinate internal events that reinforce culture, engagement and awareness of company initiatives.Manage events and content involving ambassadors, ensuring clear planning, careful execution and maximum value from the asset.Oversee production end to end: concept, agenda, venues, guests, content, logistics, suppliers, execution and post-event evaluation.WHAT YOU’LL BRINGOur people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.The following requirements represent the knowledge, skills and abilities essential for success in this role.Professional ExperienceExperience working on projects requiring coordination with multiple internal and external stakeholders. ( Required )Experience in the end-to-end management of sponsorships, events, hospitality, marketing and brand communications. ( Required )Ability to lead complex projects involving multiple stakeholders, priorities and deadlines. ( Required )EducationMarketing o áreas afines. (Obligatorio)Posgrado o máster en áreas relacionadas. (Deseable)Formación en IA, transformación o automatización de procesos. (Deseable)LanguagesHigh level of professional spoken and written English to work effectively with country teams, properties, partners and international suppliers. ( Required )Hard SkillsStrong budget management skills. ( Required )Negotiation skills. ( Required )Agency and supplier coordination skills. ( Required )Brand sensitivity and creative judgement. ( Required )Ability to safeguard a consistent brand identity. ( Required )Soft SkillsStrategic mindset combined with attention to detail and excellence in execution.Strong communication skills.Strong organisational and planning skills.Influencing skills.Problem-solving skills.Ability to work proactively.Ability to work independently.Ability to anticipate needs and challenges.Flexibility in demanding environments.WE VALUE YOUR IMPACTYour contribution matters, and we recognize it. At Santander, you can expect a fair and competitive rewards package that reflects your impact and the value you'll bring. Take a moment to understand what we mean:Limitless growth. We empower our teams with global opportunities and extensive career paths to help them go further.Flexibility that works. Enjoy a hybrid work model with some days working remotely and others in the office with your team, along with flexible working hours.Continuous learning. Access hundreds of learning resources through our platforms, including exclusive access to Santander Open Academy (www.santanderopenacademy.com).Competitive rewards. Receive a highly competitive salary plus a performance bonus designed to reward your achievements and support your growth.Financial benefits. Access preferential banking conditions, special interest rates on loans, life insurance and much more.Your wellbeing comes first. Through BeHealthy , our global wellbeing programme, we promote physical, emotional, social and financial wellbeing.Family matters. We understand the importance of family and offer childcare support and family-focused programmes designed for different life stages.Always by your side. Access Santander Contigo , our employee assistance programme offering legal guidance, emotional support and administrative services.Additional benefits. WellHub, medical centres at selected locations, meal subsidies, parking facilities, shuttle services and exclusive Santander employee discounts. And that’s just the beginning. We’ll tell you much more when you join us.We’re here to keep you motivated, help you achieve your goals and celebrate your accomplishments every step of the way.LOCAL COMPLIANCESantander is proud to be an equal opportunity employer regardless of age, gender, disability, marital status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible recruitment process for all candidates.WHAT’S NEXT?If everything you've read so far sounds like you, apply now and join our team.Ready to take the next step?