Spain Growth Lead: Multi-Channel Demand Gen

Propel; España; Híbrido; EUR 45.000 - 55.000; Jornada completa

Descripción de la vacante

Propel is seeking a Senior Demand Generation Manager for Spain. You will own the growth plan, drive net-new acquisition and cross-sell within existing customers, and collaborate with Sales and central marketing teams.

The role covers channels from content to events and ABM, with responsibility for Mexico as an adjacent market. You’ll lead a small local team including a Marketing Executive and an SDR, manage budgets, and report on pipeline and bookings.

Formación

• 5+ years of B2B marketing experience.
• Experience owning broad, multi-channel B2B marketing programmes.
• Strong understanding of pipeline, conversion and how marketing contributes to revenue.
• Genuine analytical mindset and confidence with CRM/funnel data.
• Experience working closely with Sales and building activity around shared priorities.
• Exposure to events, partnerships or PR is a plus.
• Experience managing agencies, suppliers or external partners.
• Ability to move between strategy, project management and hands-on execution.
• Native or fluent Spanish; based in Spain.

Responsabilidades

• Own the Spanish growth plan and translate targets into campaigns, channels and activity to generate qualified pipeline and revenue.
• Maintain ~80% net-new acquisition focus, primarily mid-market, with cross-sell within existing customers.
• Oversee Mexico market opportunities and collaborate with central Product Marketing, Content, Performance and Digital teams.
• Manage Marketing Executive and SDR; align with local Sales team and report performance from campaigns to pipeline and bookings.
• Lead budgets, events, trade shows, partnerships and local PR/communications as part of demand gen.
• Develop campaigns for priority accounts and new customer segments; drive cross-sell opportunities.
• Coordinate with Product Marketing and Commercial teams on cross-sell within existing customers.
• Own local events and trade shows; manage relationships with trade media, partners and agencies.

Conocimientos

B2B marketing

Multi-channel strategy

Sales alignment

CRM analytics

Spanish fluent

Based in Spain

Descripción del empleo

Propel is seeking a Senior Demand Generation Manager for Spain. You will own the growth plan, drive net-new acquisition and cross-sell within existing customers, and collaborate with Sales and central marketing teams.

The role covers channels from content to events and ABM, with responsibility for Mexico as an adjacent market. You’ll lead a small local team including a Marketing Executive and an SDR, manage budgets, and report on pipeline and bookings.