Spain Demand Gen Lead — B2B SaaS Growth

Clio; España; Híbrido; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical and dental coverage

Hybrid work environment

23 days paid time off

Descripción de la vacante

Clio, the global leader in legal AI technology, is seeking a seasoned Demand Generation Leader to drive growth in Spain. You will own the Spain market's demand gen strategy, budgeting for paid search, paid social, webinars and events, and lead cross-functional collaboration with Sales and Content teams to optimize messaging and assets.

Barcelona will serve as the hub for our Spain operations. You will partner with EMEA leadership to build annual and quarterly plans, manage agencies, and run

Formación

• 4+ years of experience in demand generation, growth marketing, or campaign management in a fast-paced B2B SaaS environment.
• Experience working in or with the Spanish market specifically.
• Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level.
• Experience managing external agencies or vendors, including holding them accountable to targets.
• Strong analytical skills and experience using data to shape marketing strategy.
• Ability to plan, prioritise, and execute multiple projects simultaneously.
• Strong communication and stakeholder management skills, with the ability to influence cross-functionally.

Responsabilidades

• Develop and own Clio's demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth.
• Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them.
• Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities.
• Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership.
• Lead the execution of integrated, multi-channel campaigns across paid search, paid social, webinars, and events.
• Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance.
• Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach.
• Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message.
• Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain.
• Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what's working.
• Turn performance data into a clear point of view on where to double down and where to pull back.
• Report regularly to EMEA marketing leadership on progress against targets.
• Work closely with Sales and Customer Success on lead flow, follow-up, and feedback loops.
• Represent the Spanish market's needs in broader EMEA marketing planning.
• Build relationships with in-market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs.

Conocimientos

Demand generation

Growth marketing

Campaign management

Stakeholder management

Analytics

Agency management

Herramientas

Salesforce

Looker

Google Ads

LinkedIn Ads

Meta Ads

Descripción del empleo

Clio, the global leader in legal AI technology, is seeking a seasoned Demand Generation Leader to drive growth in Spain. You will own the Spain market's demand gen strategy, budgeting for paid search, paid social, webinars and events, and lead cross-functional collaboration with Sales and Content teams to optimize messaging and assets.

Barcelona will serve as the hub for our Spain operations. You will partner with EMEA leadership to build annual and quarterly plans, manage agencies, and run