Spain Country Manager - Building Automation Leader

Latour group; Madrid; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Performance-based bonus

Job summary

Produal is seeking a commercially driven, people-focused Country Manager for Spain to own development, performance and profitability of Produal Spain. You will lead the Spanish team, strengthen our local market position and drive sustainable, profitable growth, reporting to the VP, Region South-Continental Europe.

You will travel regularly within Spain and occasionally internationally, shaping regional growth and working closely with colleagues across Produal and Bemsiq Group to deliver results.

Qualifications

• Proven experience in project-based sales in HVAC, BMS, building automation, controls or related technical industries.
• Strong understanding of solution sales involving engineering consultants, system integrators, installers and contractors.
• Experience leading and developing teams, setting expectations and delivering results.
• Sound financial acumen including budgets, P&L, forecasting and performance management.

Responsibilities

• Own the performance of Produal Spain, including sales, profitability, budgeting, forecasting and operational efficiency.
• Translate group strategy into clear annual and long-term business plans that grow sales, market share and profitability.
• Lead, coach and develop the Spanish team, fostering a collaborative, accountable and high-performing culture.
• Define and execute the local sales strategy in line with Produal’s direction.
• Build strong relationships with consulting engineers, planners, integrators, installers, distributors and strategic customers.
• Drive specification activities so Produal solutions are considered early in project development.
• Identify and pursue new market opportunities, partnerships, customer segments and routes to market.
• Develop key accounts and lead high-value customer negotiations.
• Turn market trends and customer needs into informed commercial decisions.
• Collaborate with international colleagues across Product Management, Marketing, Finance, Operations, Supply Chain and People & Culture.
• Represent Produal at industry events, exhibitions and associations.

Job description

Produal is seeking a commercially driven, people-focused Country Manager for Spain to own development, performance and profitability of Produal Spain. You will lead the Spanish team, strengthen our local market position and drive sustainable, profitable growth, reporting to the VP, Region South-Continental Europe.

You will travel regularly within Spain and occasionally internationally, shaping regional growth and working closely with colleagues across Produal and Bemsiq Group to deliver results.