SFMC Business Analyst & Campaign Ops – Barcelona

Business Insights; Barcelona; On-site; EUR 60,000 - 62,000; Full time

Job summary

Business Insights in Barcelona is seeking an experienced Salesforce Marketing Cloud Business Analyst / Operations Specialist to provide functional and operational support across international business units. You will work closely with the SFMC Product Owner to ensure successful campaign execution, customer journey management, data quality and continuous platform improvement.

You will manage marketing campaigns, audience segmentation and data quality, collaborating with Journey Builder,

Qualifications

• 5+ years of experience as a Business Analyst, CRM Consultant or Marketing Technology Specialist.
• Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
• Advanced knowledge of Journey Builder, Automation Studio, Email Studio and Data Extensions.
• Experience managing marketing campaigns, customer journeys and marketing automation processes.
• Knowledge of audience segmentation, data quality and consent management.
• Good understanding of SQL and data analysis.
• Experience with incident management, troubleshooting, testing and UAT.
• Ability to translate business needs into functional requirements and technical specifications.
• Experience working with multiple stakeholders in an international environment.
• Strong analytical, organisational and problem-solving skills.
• Ability to work autonomously and manage multiple priorities.
• Fluent English and French - both mandatory.

Responsibilities

• Provide day-to-day functional and operational support for Salesforce Marketing Cloud.
• Manage and support marketing campaigns, automated customer journeys and audience segmentation.
• Work with Journey Builder, Automation Studio, Email Studio and Data Extensions.
• Monitor campaign execution, investigate incidents and troubleshoot operational issues.
• Support data quality, audience management, targeting and consent processes.
• Gather business requirements and prepare functional specifications and user stories.
• Support the Product Owner with backlog management, prioritisation and platform improvements.
• Perform UAT, regression testing and functional validation.
• Collaborate with international Business, Marketing and IT teams.
• Create user guides, operational documentation and training materials.
• Identify opportunities to improve SFMC processes, automation and campaign performance.

Skills

SFMC experience

Campaign management

Data analysis

Stakeholder management

English-French bilingual

Tools

Salesforce Marketing Cloud (SFMC)

SQL

Data Extensions

Journey Builder

Automation Studio

Email Studio

Power BI

Job description

Business Insights in Barcelona is seeking an experienced Salesforce Marketing Cloud Business Analyst / Operations Specialist to provide functional and operational support across international business units. You will work closely with the SFMC Product Owner to ensure successful campaign execution, customer journey management, data quality and continuous platform improvement.

You will manage marketing campaigns, audience segmentation and data quality, collaborating with Journey Builder,