Senior SFMC Business Analyst — Campaigns & Journeys

CAS Training; Barcelona; On-site; EUR 30,000 - 39,000; Full time

Benefits offered by this job

Permanent contract

Growth opportunities

Ongoing training

Long-term project

Job summary

CAS Training in Barcelona is seeking a Senior Salesforce Marketing Cloud Business Analyst / Operations Specialist to support a major project based in Barcelona. You will work across teams to design, configure, and optimize SFMC campaigns and customer journeys for international markets.

The role requires 5+ years in CRM or marketing tech, hands-on SFMC skills, and strong stakeholder communication. This is a permanent, long-term engagement with ongoing training and growth opportunities.

Qualifications

• At least 5 years as a Business Analyst or Marketing Tech consultant.
• Hands-on Salesforce Marketing Cloud experience: Journey Builder, Automation Studio, Email Studio, Data Extensions, SQL.
• Experience supporting SFMC in an international environment.
• Experience executing UAT and incident resolution, with ongoing operational support.
• Experience coordinating projects across multiple business units.
• Fluent English and French for international stakeholders.

Responsibilities

• Campaign and Customer Journey Management: Design, configuration, execution, and optimization of marketing campaigns and customer journeys.
• Operational Support and Incidents: Provide operational support and manage incident management for Salesforce Marketing Cloud in a complex international organization.
• Data and Audience Management: Data quality administration, audience management, segmentation, consent management, and campaign operations.
• Integrations and Testing: Work with data integrations, use SQL, and execute/supervise user acceptance testing (UAT).
• Stakeholder Management: Ongoing coordination and communication with multiple business units, countries, and stakeholders.

Skills

SFMC

Journey Builder

Automation Studio

Email Studio

Data Extensions

SQL

Integrations

Stakeholder management

Campaign management

Job description

CAS Training in Barcelona is seeking a Senior Salesforce Marketing Cloud Business Analyst / Operations Specialist to support a major project based in Barcelona. You will work across teams to design, configure, and optimize SFMC campaigns and customer journeys for international markets.

The role requires 5+ years in CRM or marketing tech, hands-on SFMC skills, and strong stakeholder communication. This is a permanent, long-term engagement with ongoing training and growth opportunities.