SFMC Marketing Automation Analyst - Campaign Optimization

Pasiona Consulting Sl; Barcelona; Sur place; EUR 55 000 - 80 000; Plein temps

Avantages offerts par ce poste

Birthday day off

Increased paid leave

Medical insurance

Additional vacation days per year

Résumé du poste

Pasiona Consulting Sl is seeking a Salesforce Marketing Cloud Business Analyst to join Barcelona's international team. You will help manage, optimize, and evolve SFMC, coordinating with business and technology units to execute campaigns and customer journeys.

Ideal candidates have 5+ years in Business Analysis/CRM/Marketing Tech, SFMC fluency, and strong data analysis skills, with English mastery. Barcelona-based, on-site role with growth opportunities.

Qualifications

• Higher education degree or master's degree.
• At least 5 years of experience as a Business Analyst, CRM consultant, or Marketing Technology consultant.
• Hands-on SFMC experience with Journey Builder, Automation Studio, Email Studio, Data Extensions.
• Experience supporting SFMC in international organizations and complex environments.
• Experience executing campaigns, managing Customer Journeys, providing operational support, resolving incidents, and troubleshooting.
• Knowledge of data quality, audience management, segmentation, consent, and campaign monitoring.
• Knowledge of SQL and data analysis.
• Experience with testing, UAT, and problem resolution.
• Fluent English.
• Nice-to-have: Salesforce CRM ecosystem integrations; API/SFTP integrations; GDPR compliance; multichannel activation including Push, WhatsApp, RCS; sector experience in insurance/finance/travel.

Responsabilités

• Participate in the operational management, optimization, and evolution of SFMC.
• Collaborate with business and technology teams to ensure the proper execution of marketing campaigns and customer journeys.

Connaissances

CRM experience

Marketing Automation

Analytical skills

Incident resolution

SQL

Data analysis

UAT

English fluency

Stakeholder collaboration

Formation

Master's degree

Outils

SFMC Journey Builder

Automation Studio

Email Studio

Data Extensions

Salesforce Marketing Cloud (SFMC)

Description du poste

Pasiona Consulting Sl is seeking a Salesforce Marketing Cloud Business Analyst to join Barcelona's international team. You will help manage, optimize, and evolve SFMC, coordinating with business and technology units to execute campaigns and customer journeys.

Ideal candidates have 5+ years in Business Analysis/CRM/Marketing Tech, SFMC fluency, and strong data analysis skills, with English mastery. Barcelona-based, on-site role with growth opportunities.