SFMC Campaigns & Operations Analyst

K-LAGAN

Barcelona

On-site

EUR 55,000 - 75,000

Full time

4 days ago

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Job summary

K-LAGAN is seeking a Salesforce Marketing Cloud Business Analyst / Operations Specialist to join our Barcelona teams and support a strategic international insurance project. You will work closely with the Salesforce Marketing Cloud Product Owner to ensure smooth platform operations, support campaigns and journeys, and maximise SFMC value across countries.

The role requires strong technical and business analysis skills, experience with SFMC, and the ability to collaborate with international

Qualifications

Minimum 5 years of experience in Business Analysis, CRM or Marketing Technology.
Hands-on experience with Salesforce Marketing Cloud in an operational environment.
Experience working with international teams and multiple stakeholders.
Strong analytical, organisational and problem-solving skills.
Excellent communication and stakeholder management skills.

Responsibilities

Providing functional and operational support for Salesforce Marketing Cloud.
Managing and monitoring marketing campaigns, automated journeys and data flows.
Supporting audience segmentation, campaign configuration, testing and deployment.
Investigating incidents, troubleshooting issues and coordinating resolutions with technical teams.
Gathering business requirements and preparing functional specifications and user stories.
Supporting the Product Owner with backlog management, UAT and delivery validation.
Monitoring data quality, consent management and campaign performance.
Collaborating with international business and technical stakeholders.
Creating documentation, user guides and training materials.
Identifying opportunities to optimise processes and improve SFMC adoption.