SFMC Marketing Cloud Analyst | Global CRM & Automation

Business Insights; Barcelona; On-site; EUR 60,000 - 62,000; Full time

Job summary

Business Insights in Barcelona is seeking a Salesforce Marketing Cloud Business Analyst / Operations Specialist to join an international technology project focused on CRM, Marketing Automation and Customer Experience.

You will provide day-to-day SFMC support, manage campaigns and journeys, work with Journey Builder, Automation Studio and Data Extensions, and translate business needs into functional specs while collaborating with global teams.

Qualifications

• 5+ years as BA/CRM or Marketing Tech in international environments.
• Strong SFMC hands-on experience with Journey Builder, Automation Studio, Email Studio and Data Extensions.
• Translate business needs into functional requirements and technical specs; perform UAT.
• Fluent in English and French; Spanish language skills beneficial.

Responsibilities

• Provide day-to-day SFMC support for campaigns and journeys.
• Collaborate with international marketing and IT teams; document specs.
• Perform UAT, regression testing and validation; monitor data quality and consent.
• Identify process improvements and backlogs with Product Owner.

Skills

SFMC expertise

CRM integrations

Stakeholder management

SQL

Data-driven analysis

Multilingual support

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Data Extensions

API

SFTP

Power BI

Job description

Business Insights in Barcelona is seeking a Salesforce Marketing Cloud Business Analyst / Operations Specialist to join an international technology project focused on CRM, Marketing Automation and Customer Experience.

You will provide day-to-day SFMC support, manage campaigns and journeys, work with Journey Builder, Automation Studio and Data Extensions, and translate business needs into functional specs while collaborating with global teams.