SEO & Generative Engine Lead — AI-Driven Growth

Shine; Madrid; Híbrido; EUR 55.000 - 85.000; Jornada completa

Descripción de la vacante

Shine, the financial copilot for entrepreneurs, is hiring an SEO & Generative Engine Optimization (GEO) Manager to join our Content team within Marketing France and accelerate organic visibility across Financing, Invoicing, Small Business and CPA.

You will work with Content, Brand, Product Marketing and Web teams to translate search insights into measurable growth, while optimizing for both traditional search and AI-powered discovery across four business units.

Formación

• Minimum 5 years proven experience in SEO, organic growth or search marketing.
• Strong expertise in keyword research, content optimization, search intent and on-page SEO.
• Solid understanding of technical SEO and ability to translate technical findings into clear recommendations.
• Strong interest in and understanding of Generative Engine Optimization, AI search and the evolving search ecosystem.
• Data-driven mindset with experience using SEO, analytics and reporting tools.
• Ability to manage and prioritize SEO opportunities across multiple audiences, products and Business Units.
• Ability to turn data and insights into actionable content and growth recommendations.
• Strong collaboration and communication skills, with the ability to work across Content, Marketing, Product and technical teams.
• Curious and experimental mindset, comfortable operating in a rapidly evolving field.
• French native language ability and professional proficiency in English.

Responsabilidades

• Own and drive the SEO & GEO strategy across Financing, Invoicing, Small Business and CPA, identifying opportunities to grow organic visibility, qualified traffic and business impact.
• Conduct keyword, search intent and topic research to identify audience needs, content opportunities and competitive gaps for each Business Unit.
• Define and maintain content and topic strategies based on search demand, business priorities and emerging AI search behaviours.
• Optimize existing and new content for traditional search engines and generative/AI-powered search experiences.
• Improve the visibility and authority of our solutions across AI search and answer engines, monitoring how our content, expertise and solutions are surfaced, cited and represented.
• Partner with Content teams to provide SEO/GEO briefs, recommendations and optimization guidelines throughout the content lifecycle.
• Conduct SEO audits and provide actionable technical SEO recommendations, working with Web, Product and technical stakeholders on implementation.
• Monitor organic performance, rankings, share of search, AI visibility and other relevant KPIs through dashboards and regular reporting, both globally and by Business Unit.
• Translate data and search trends into clear insights and recommendations for Marketing and Content stakeholders.
• Track changes in search algorithms, AI search platforms and emerging GEO best practices, continuously testing new approaches.
• Identify and lead cross-BU and BU-specific organic growth initiatives that strengthen our long-term discoverability and authority.

Conocimientos

SEO experience

Keyword research

On-page SEO

Technical SEO

AI/Generative SEO

Analytics tools

Cross-functional collaboration

French native

English proficiency

Descripción del empleo

Shine, the financial copilot for entrepreneurs, is hiring an SEO & Generative Engine Optimization (GEO) Manager to join our Content team within Marketing France and accelerate organic visibility across Financing, Invoicing, Small Business and CPA.

You will work with Content, Brand, Product Marketing and Web teams to translate search insights into measurable growth, while optimizing for both traditional search and AI-powered discovery across four business units.