Senior UA Creative Strategist — Mobile Games Innovation

UserWise; España; On-site; EUR 55,000 - 82,000; Full time

Benefits offered by this job

Market-competitive USD salaries

Paid Time Off

Performance Bonus

Annual Performance Reviews

Job summary

UserWise in Spain seeks a sharp UA Creative Strategist to lead ad concept direction, spot trends across major platforms and translate insights into production-ready briefs. You’ll work with editors, artists and AI tools to produce compelling mobile game creatives and test new formats at scale.

The role emphasizes market awareness, experimentation, and turning creative hypotheses into measurable performance improvements within a multidisciplinary UA team.

Qualifications

• 3–5 years in mobile games, performance creative or related field.
• Strong understanding of mobile game UA creative and performance advertising.
• Excellent communication and feedback skills.
• Ability to turn insights into clear creative hypotheses and actionable briefs.
• Curiosity about games, internet culture and emerging formats.

Responsibilities

• Own UA creative direction and develop a pipeline of new ad concepts.
• Research trends across TikTok, Meta, YouTube, and other channels.
• Write production-ready briefs, scripts and storyboards with hypotheses.
• Provide clear direction to editors, designers and external agencies.
• Operate a modern creative testing machine aligned with performance signals.

Skills

Mobile games advertising

Creative strategy

Short-form video

Data-driven decisions

Creative briefs

Tools

CapCut

Premiere

After Effects

Job description

UserWise in Spain seeks a sharp UA Creative Strategist to lead ad concept direction, spot trends across major platforms and translate insights into production-ready briefs. You’ll work with editors, artists and AI tools to produce compelling mobile game creatives and test new formats at scale.

The role emphasizes market awareness, experimentation, and turning creative hypotheses into measurable performance improvements within a multidisciplinary UA team.