Senior SEM Strategist

Publicis Groupe ANZ

Madrid

On-site

EUR 32,000 - 42,000

Full time

14 days+

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Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Partner Certifications

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Job summary

Publicis Groupe is seeking an enthusiastic SEM Manager to join our team. You will manage SEM strategies for our clients across Publicis Media agencies, developing plans, keyword analyses, and recommendations to optimize content and performance.

Responsibilities include implementing tools such as Google Ads, Microsoft Ads, Amazon Search, and Analytics, while leveraging measurement platforms like Search Ads 360, Marin, and Kenshoo to guide strategy and optimizations.

Qualifications

University degree or higher education qualifications in Marketing.
2+ years of experience in SEM processes and SEM optimization tools (Search Ads 360, Marin, Kenshoo).
High level in MS Excel, PowerPoint, and Word.
Knowledge of PPC programs and data optimization through paid media systems.
Experience in web analytics with Google Analytics.
Amazon Search experience valued.
Advanced English (C1) valued.

Responsibilities

Develop a SEM strategy based on objectives and annual or specific plans.
Build keyword analyses to optimize content and identify opportunities.
Implement and use search engine tools (Google Ads, Microsoft Ads, Amazon Search, Analytics).
Use and control measurement tools (Search Ads 360, Marin, AMO, Kenshoo).
Monitor web analytics dashboards to inform SEM strategies.