SEM Specialist

Publicis Groupe España; Madrid; A distancia; EUR 38.000 - 52.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Growth opportunities

Free online training

Certifications (Meta, Google, Amazon)

Work from anywhere

Holidays package

Well-being programs

Descripción de la vacante

Publicis Groupe España is seeking a skilled SEM Specialist to manage high-budget campaigns across Google and Microsoft ecosystems. You will develop and optimize strategies, report on performance weekly, and collaborate with cross-functional teams to ensure integrated SEM execution.

The role demands strong analytics, GA4 familiarity, and experience with SA360, Merchant Center, Google Ads Editor, and Microsoft Advertising Editor. Telecommute options and growth opportunities are offered.

Formación

• Minimum of 2 years of experience in a similar SEM role.
• Experience managing high-budget accounts within Google/Microsoft ecosystems.
• Knowledge of analytics and GA4.
• Excellent communication skills, oral and written.
• Experience with bid strategies (CPA, ROAS, VBB).
• Advanced Excel skills and tracking implementation (pixels, tags, GA4).
• Proficiency in SA360, Merchant Center, Google Ads Editor, and Microsoft Advertising Editor.
• Strong analytical and problem-solving abilities.

Responsabilidades

• Manage and monitor high-budget SEM accounts.
• Plan, activate, and manage campaigns across formats on Google and Microsoft ecosystems.
• Report to the client weekly, in writing and verbally.
• Develop independent account strategies following team guidelines.
• Continuously optimize campaigns to improve performance.
• Report automation and data extraction.
• Create reports and presentations for clients.
• Coordinate with other departments to align SEM strategy.

Conocimientos

GA4

Analytics

Bid strategies

Excel skills

Reporting automation

Analytical thinking

Communication skills

Herramientas

SA360

Merchant Center

Google Ads Editor

Microsoft Advertising Editor

Descripción del empleo

Company Description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Spark Foundry is a global media agency that exists to bring HEAT (Higher Engagement, Affinity, and Transactions to brands). By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Come and join us!

Overview

We are on the search for enthusiastic SEM Specialist to join our team, delivering excellent service to our clients and capable of defining the future of paid search at our organization.

Will be responsible for ensuring that search engine campaigns (Google, Bing) and all its different formats (Search, Performance Max, Demand Gen, App Campaigns, Youtube formats, etc.) show relevant, optimized results in line with the client's briefing and needs.

Responsibilities

• Manage and monitor high-budget accounts
• Plan, activate, and manage campaigns across various formats on both Google and Microsoft ecosystems (Search, Demand Gen, Pmax, YouTube, etc.)
• Report to the client on a weekly basis, both in writing and verbally
• Develop your own account strategies independently and proactively, following the team's guidelines
• Constantly seek ways to optimize campaigns to improve their performance
• Report automation and data extraction
• Creating reports and presentations for clients
• Coordinate with other departments to ensure the SEM strategy is properly integrated

Qualifications

• Minimum of 2 years of previous experience on a similar role is a must.
• Experience managing high-budget accounts within the Google and Microsoft ecosystems
• Knowledge of analytics and experience managing GA4
• Excellent communication skills, both oral and written
• Experience with different types of bid strategies (CPA, ROAS, VBB Implementation)
• Advanced Excel skills and familiarity with tracking implementation (pixels, tags, GA4).
• Proficiency in SA360, Merchant Center, Google Ads Editor, and Microsoft Advertising Editor
• Analytical skills and problem-solving

We Think You’re Awesome If You

• Knowledge of report automation and data table creation
• Knowledge of CRO and web optimization
• An advanced level of English will be assessed by the Talent Acquisition team.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.