Senior SEM Analytics Lead: Growth & Experiments

Rover.com; Barcelona; Hybrid; EUR 62,000 - 75,000; Full time

Benefits offered by this job

Long-term incentive plan

Pension plan

Private medical insurance

25 Days PTO

Meal allowance

Flexible compensation plan for travel/

Gym membership

Annual wellness reimbursement

Dog-friendly office

Two office days per week

Job summary

Rover.com seeks an senior analytics professional to lead SEM analytics across multiple brands and markets, guiding spend and measurement with rigorous experiments and compelling data narratives.

You will mentor analysts, partner with engineering on data quality, and translate complex results into actionable business decisions. Hybrid Barcelona-based role with strong growth and impact.

Qualifications

• 6+ years of analytics experience turning analysis into business decisions.
• Advanced SQL and statistics in Python or R.

Responsibilities

• Guide bidding and investment across brands by evaluating spend allocation, marginal returns, customer lifetime value, and payback.
• Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth.
• Design and analyze channel tests, geo-split experiments, and multibrand tests; select methods, assess statistical power and uncertainty, and turn results into recommendations.
• Diagnose changes in acquisition cost, conversion, and return on ad spend; translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations.
• Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards.
• Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs.
• Own the SEM analytics roadmap, identify important questions, challenge assumptions, and prioritize by business impact.
• Build learning agendas for different markets and lead stakeholders toward evidence-based decisions with clear trade-offs.
• Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentationBalance statistical rigor with business needs

Skills

SQL

Statistics

Python/R

A/B testing

Stakeholder management

Data visualization

Communication

Marketing attribution

Multibrand / international markets

MMM / LTV modeling

Tools

SQL

Python

R

dbt

Job description

Rover.com seeks an senior analytics professional to lead SEM analytics across multiple brands and markets, guiding spend and measurement with rigorous experiments and compelling data narratives.

You will mentor analysts, partner with engineering on data quality, and translate complex results into actionable business decisions. Hybrid Barcelona-based role with strong growth and impact.