data analyst in SEM

Rover.com; Barcelona; Hybrid; EUR 62,000 - 75,000; Full time

Benefits offered by this job

Long-term incentive plan

Pension plan

Private medical insurance

25 Days PTO

Meal allowance

Flexible compensation plan for travel/

Gym membership

Annual wellness reimbursement

Dog-friendly office

Two office days per week

Job summary

Rover.com seeks an senior analytics professional to lead SEM analytics across multiple brands and markets, guiding spend and measurement with rigorous experiments and compelling data narratives.

You will mentor analysts, partner with engineering on data quality, and translate complex results into actionable business decisions. Hybrid Barcelona-based role with strong growth and impact.

Qualifications

• 6+ years of analytics experience turning analysis into business decisions.
• Advanced SQL and statistics in Python or R.

Responsibilities

• Guide bidding and investment across brands by evaluating spend allocation, marginal returns, customer lifetime value, and payback.
• Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth.
• Design and analyze channel tests, geo-split experiments, and multibrand tests; select methods, assess statistical power and uncertainty, and turn results into recommendations.
• Diagnose changes in acquisition cost, conversion, and return on ad spend; translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations.
• Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards.
• Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs.
• Own the SEM analytics roadmap, identify important questions, challenge assumptions, and prioritize by business impact.
• Build learning agendas for different markets and lead stakeholders toward evidence-based decisions with clear trade-offs.
• Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentationBalance statistical rigor with business needs

Skills

SQL

Statistics

Python/R

A/B testing

Stakeholder management

Data visualization

Communication

Marketing attribution

Multibrand / international markets

MMM / LTV modeling

Tools

SQL

Python

R

dbt

Job description

Описание:

Rover connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. The company builds safe, personalized experiences tailored to the needs of each pet.

Задачи:

• Guide bidding and investment across brands by evaluating spend allocation, marginal returns, customer lifetime value, and payback
• Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth
• Design and analyze channel tests, geo-split experiments, and multibrand tests; select methods, assess statistical power and uncertainty, and turn results into recommendations
• Diagnose changes in acquisition cost, conversion, and return on ad spend; translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations
• Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards
• Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs
• Own the SEM analytics roadmap, identify important questions, challenge assumptions, and prioritize by business impact
• Build learning agendas for different markets and lead stakeholders toward evidence-based decisions with clear trade-offs
• Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentationBalance statistical rigor with business needs

Требования:

• 6+ Years of analytics experience, with a track record of turning complex analysis into business decisions and measurable outcomes
• Advanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data models
• Proven experimental design and A/B testing experience, including applying causal inference or geo-based methods and explaining their limitations
• Experience independently leading large analytical initiatives, managing stakeholder expectations and timelines, and influencing strategy across functions
• Clear communication with technical and non-technical audiences and ability to shape compelling data narratives through analysis and data visualization
• Будет плюсом: understanding of marketing attribution and acquisition economics, including CAC, LTV, ROAS, and payback; experience with multibrand businesses, international markets, or a two-sided marketplace; experience with MMM, customer LTV modeling, or dbt; experience using AI tooling for routine work and checking reasoning, with the ability to explain and defend every line of analysis

Условия:

• Long-term incentive plan with a company performance-based cash payout
• Pension plan and private medical insurance
• 25 Days PTO
• Meal allowance and flexible compensation plan for transport and nursery
• Gym membership €450 To cover costs associated with pet adoption Annual €150 wellness reimbursement
• Flexible work hours; occasional presence at certain times may be needed, with flexibility in managing workload and time overall
• Snacks and fresh fruit in the kitchen
• Regular team activities, events, and game nights
• Dog-friendly office
• Two office days per week (Mondays and Thursdays)
• Must be based in Barcelona or willing to relocate
• First-year salary range in the greater Barcelona area is €61,858 - €75,163. Long-term incentive plan and benefits are offered to full-time employees