Senior SEM Analytics Lead — Barcelona/Hybrid

A Place for Rover, Inc.; Barcelona; Hybrid; EUR 57,000 - 69,000; Full time

Benefits offered by this job

Long-term incentive

Pension plan

Private medical insurance

25 days PTO

Meal allowance

Gym membership

Pet adoption grant

Wellness reimbursement

Flexible work hours

Dog-friendly office

Job summary

Rover is seeking a senior Marketing Analytics professional to own SEM analytics across brands and markets. Based in Barcelona, you’ll partner with Finance, Data Science, and Analytics Engineering to shape how we measure acquisition and growth.

You’ll drive cross-brand insights, experiment design, and a robust analytics roadmap while mentoring analysts and aligning with business impact.

Qualifications

• 6+ years of analytics experience with measurable business impact.
• Advanced SQL and statistical analysis in Python or R.
• Proven experimental design and A/B testing experience.
• Experience leading large analytics initiatives and influencing strategy.
• Clear communicator across technical and non-technical audiences.

Responsibilities

• Guide bidding and investment across brands and evaluate spend.
• Lead experiments and incrementality with channel tests and geo-splits.
• Explain performance and translate data into actionable recommendations.
• Strengthen attribution, dashboards, and data quality with teams.
• Own the SEM analytics roadmap and mentor analysts.

Skills

Analytics experience

Advanced SQL

Python or R

A/B testing

Cross-functional collab

Communication

Tools

dbt

Job description

Rover is seeking a senior Marketing Analytics professional to own SEM analytics across brands and markets. Based in Barcelona, you’ll partner with Finance, Data Science, and Analytics Engineering to shape how we measure acquisition and growth.

You’ll drive cross-brand insights, experiment design, and a robust analytics roadmap while mentoring analysts and aligning with business impact.