Senior Growth Data Analyst - MMM & AI Analytics

Lodgify; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote flexibility

25 days vacation

Alan health insurance

Meal allowance €150/mo

Flexible remuneration

Home office gear

Team events

Diverse international team

Job summary

Lodgify in Barcelona seeks a Senior Growth Data Analyst to lead Marketing Mix Modeling, advanced data modelling, and campaign performance insights that guide multi-channel marketing investments and revenue growth. You’ll own end-to-end analytics frameworks and mentor peers, driving data quality across the Growth organization.

You will design measurement for MMM, geo and AI search visibility, and lifecycle analytics, collaborating with Marketing, Product and Finance to optimise CAC, LTV and ROAS,

Qualifications

• Proven experience in marketing analytics and growth metrics.
• Strong ability to translate data into actionable business insights.
• Experience collaborating with Marketing, Product and Finance.

Responsibilities

• Lead Marketing Mix Modelling and calibrate cross-channel models.
• Architect scalable data models unifying multi-channel data.
• Analyze campaign performance across channels and surface opportunities.
• Drive AI-enabled analytics and automate reporting workflows.
• Design measurement for lifecycle and attribution across the funnel.
• Partner with stakeholders to align analytics with CAC and LTV.
• Establish data governance and provide clear data storytelling to leaders.

Skills

Marketing Mix Modelling

Growth data modelling

Campaign performance

AI-enabled analytics

CRM & lifecycle analytics

GEO & AI search measurement

Data storytelling

Attribution & measurement

Cross-functional alignment

Data governance

Tools

BigQuery

DBT

RudderStack

Omni

Job description

Lodgify in Barcelona seeks a Senior Growth Data Analyst to lead Marketing Mix Modeling, advanced data modelling, and campaign performance insights that guide multi-channel marketing investments and revenue growth. You’ll own end-to-end analytics frameworks and mentor peers, driving data quality across the Growth organization.

You will design measurement for MMM, geo and AI search visibility, and lifecycle analytics, collaborating with Marketing, Product and Finance to optimise CAC, LTV and ROAS,