Senior Retail Manager

Smoore; Vitoria; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Smoore seeks a Senior Retail Manager to own overseas retail end-to-end, translating HQ strategy into locally executable plans and taking full P&L responsibility. This hands-on leadership role requires strategic thinking and frontline execution across multiple markets.

You will build systems and teams, drive data-driven operating rhythms, set store-tiering, manage budgets, and energize the frontline with training and incentives, including travel as required.

Formación

• Bachelor’s degree or above in Marketing, International Trade, Business English or Business Management.
• 5+ years in overseas retail operations, channel or sales management; experience in consumer electronics or FMCG is a plus.
• Proven P&L ownership with ability to budget, control costs and analyze ROI.
• Strong data instinct to read retail data and drive execution.

Responsabilidades

• Own the retail P&L for the market, translate HQ targets to country-level KPIs and lead reviews.
• Manage the full budget cycle with ROI tracking and cost-efficiency reviews.
• Build a data-driven rhythm across sell-in, sell-through, conversion and per-store output.
• Set up a standardized store-tiering system and oversee POSM rollout with audits.
• Translate HQ strategy to local execution, ensuring compliant and effective rollout.
• Equip and energize the frontline with training and a competitive incentive structure.

Conocimientos

P&L ownership

Data-driven

Leadership

Travel willingness

Fluent English

Educación

Bachelor’s degree or above in Marketing/International Trade/Business Management

Descripción del empleo

Senior Retail Manager

Type: Full-time

About the role

We are looking for a senior retail leader to own our overseas retail business end-to-end. You will translate HQ strategy into locally executable plans, take full responsibility for P&L, and build the systems and teams that grow market share. This is a hands-on leadership role for someone who can operate both strategically and down at the store level.

What you'll do

• Own the retail P&L for the market: break down annual/quarterly targets from HQ into country, channel and team-level KPIs; run weekly/monthly business reviews and drive results to close.
• Manage the full budget cycle – channel, POSM, marketing, staffing and materials – with strict ROI tracking, monthly cost-efficiency reviews and zero tolerance for wasteful spend.
• Build a data-driven operating rhythm across sell-in, sell-through, conversion, repeat rate and per-store output; spot bottlenecks from data and turn them into closed-loop action plans.
• Set up and maintain a standardized store-tiering system covering merchandising, service, inventory turns and store image; oversee POSM and brand fixture rollout with regular field audits.
• Translate HQ strategy into local execution, adapting for local compliance, consumer habits and channel reality; align the local team on goals and rhythm so strategy lands without distortion.
• Equip and energize the frontline: run a tiered training system (sales scripts, store ops, store management) and build a fair, competitive performance & incentive structure to lift productivity.

What we're looking for

• Bachelor's degree or above; Marketing, International Trade, Business English or Business Management preferred.
• 5+ years in overseas retail operations, channel or sales management; experience in e-cigarette/vaping, consumer electronics, smart hardware or FMCG is a plus; familiarity with target-market channel rules, compliance and consumer habits is a strong plus.
• Proven P&L ownership: ability to break down targets, build budgets, control costs and do ROI analysis with accountability for revenue, profit and efficiency.
• Strong data instinct – can read retail/terminal data, find the bottleneck and drive execution to close.
• Mature people leadership, training and incentive experience; ability to localize HQ strategy and deliver under a multi-market, multi-task environment.
• Fluent English as working language; results-driven, logical, resilient, willing to be at the frontline and travel.