Senior Programmatic Growth Strategist

Power Digital Marketing; España; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Programmatic Senior Strategist to own the execution, performance, and growth of our marketing service for enterprise accounts. You will master programmatic, lead cross-channel strategy, and drive reporting and client communications to deliver measurable results.

You will guide cross-functional teams, design campaigns across mobile, display, video, CTV, DOOH, and audio, onboard new accounts, and optimize through data-driven insights.

Formación

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation.
• Strong business acumen with the ability to translate quantitative data into actionable insights.
• Proven understanding of digital marketing principles across channels including mobile, display, video, OTT, CTV, and audio.
• Knowledge of ad creative best practices, including formats, specs, and messaging for different platforms.
• Proficiency in developing audience targeting techniques within programmatic platforms.
• Excellent communication, collaboration, and organizational skills to work with cross-functional teams, clients, and vendors.
• Experience with ad tech tools: ad servers, verification tools, and trafficking systems.

Responsabilidades

• Lead and drive strategic collaboration with cross-functional teams to develop sophisticated programmatic strategies.
• Provide senior-level insights to shape overall programmatic direction and align with goals.
• Design and implement comprehensive programmatic campaigns across mobile, display, video, CTV, DOOH, and audio.
• Oversee onboarding of new programmatic accounts and campaigns within DSPs.
• Identify strategic audience segments and establish data partnerships to optimize campaigns.
• Foster relationships with media vendors and networks to curate inventory that meets objectives.
• Serve as the primary contact for programmatic communications with clients.
• Collaborate with marketing and analytics to integrate advanced reporting APIs.
• Implement data integration strategies to enhance campaign efficiency.
• Analyze campaign performance and report KPIs to senior stakeholders.
• Employ AI technologies to enhance and optimize business processes.

Conocimientos

Programmatic Advertising

Cross-channel strategy

Client communication

Data-driven insights

Herramientas

Ad servers

Ad verification tools

Ad trafficking systems

Descripción del empleo

Power Digital is seeking a Programmatic Senior Strategist to own the execution, performance, and growth of our marketing service for enterprise accounts. You will master programmatic, lead cross-channel strategy, and drive reporting and client communications to deliver measurable results.

You will guide cross-functional teams, design campaigns across mobile, display, video, CTV, DOOH, and audio, onboard new accounts, and optimize through data-driven insights.