Senior Product Marketer: Enterprise AI & GTM Strategy

BOARD Deutschland GmbH; Comunidad de Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Board International is seeking aSenior Product Marketer to shape how Board is positioned and differentiated in the market. You will connect product innovation with customer needs, develop compelling value propositions, and collaborate across Product, Sales, Marketing, Solutions, and Customer Success to bring our story to life.

You’ll turn complex capabilities into clear narratives, lead GTM initiatives for major launches, and work with a global team to drive revenue and market growth.

Qualifications

• 6+ years of B2B product marketing experience in SaaS or enterprise software.
• Proven experience developing positioning, messaging, and GTM strategies for complex technology products.
• Strong storytelling, writing, presentation, and communication skills.

Responsibilities

• Develop differentiated positioning and messaging for Board’s products and AI capabilities.
• Translate product innovation into clear narratives for business and executive audiences.
• Create high-impact content for campaigns, launches, events, and sales engagements.
• Partner with Product, Sales, Marketing, Solutions, and Enablement to deliver integrated campaigns and ABM programs.
• Enable Sales and Partners with compelling messaging, assets, and competitive insights.
• Bring the voice of the customer into product marketing through interviews and win/loss analysis.

Skills

B2B product marketing

Positioning & messaging

Go-to-market strategy

Storytelling & writing

Cross-functional collaboration

AI tools usage

Sales enablement

Public speaking / presentations

Tools

AI tools

Job description

Board International is seeking aSenior Product Marketer to shape how Board is positioned and differentiated in the market. You will connect product innovation with customer needs, develop compelling value propositions, and collaborate across Product, Sales, Marketing, Solutions, and Customer Success to bring our story to life.

You’ll turn complex capabilities into clear narratives, lead GTM initiatives for major launches, and work with a global team to drive revenue and market growth.