Senior Product Marketer: AI-Driven GTM Specialist

Board; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Board is seeking a Senior Product Marketer in Madrid to shape positioning, messaging, and go-to-market strategies for our enterprise planning and AI-enabled software. You will translate product innovation into compelling narratives for executives and customers, and partner across Product, Sales, Marketing, Solutions, Customer Success, and Partners to drive revenue growth.

You will own differentiated positioning, enable global campaigns, and work with Demand Generation, Field Marketing, and

Qualifications

• 6+ years of B2B product marketing experience, ideally within SaaS or enterprise software.
• Proven experience developing positioning, messaging, and go-to-market strategies for complex technology products.
• Strong understanding of enterprise buying journeys and experience partnering with Sales to support complex, competitive sales cycles.
• Exceptional storytelling, writing, presentation, and communication skills, with the ability to translate complex technology into clear customer and business value.
• Demonstrated ability to develop high-quality external content and internal sales and marketing assets.
• Strong market and customer orientation, with experience using customer research, competitive intelligence, win/loss insights, and data to inform decisions.
• Practical experience using AI tools and workflows to improve research, content development, analysis, productivity, and quality of work.

Responsibilities

• Develop a deep understanding of Board’s buyers, market dynamics, competitive landscape, and enterprise buying journey to identify opportunities for differentiation and growth.
• Develop and evolve differentiated positioning, messaging, and value propositions that clearly articulate Board’s value and business outcomes.
• Translate product innovation, including AI capabilities, into relevant and compelling narratives for business and executive audiences.
• Develop and execute GTM strategies for key Board innovations, launches, and strategic initiatives, from market insight and positioning through activation and measurement.
• Partner with Product, Demand Generation, Field Marketing, Sales, Solutions, and Enablement to deliver integrated campaigns, ABM programs, and sales plays.
• Drive consistent messaging and storytelling across the customer journey and global go-to-market organization.

Skills

B2B SaaS marketing

Go-to-market strategy

Messaging & storytelling

Cross-functional collaboration

AI in marketing

Job description

Board is seeking a Senior Product Marketer in Madrid to shape positioning, messaging, and go-to-market strategies for our enterprise planning and AI-enabled software. You will translate product innovation into compelling narratives for executives and customers, and partner across Product, Sales, Marketing, Solutions, Customer Success, and Partners to drive revenue growth.

You will own differentiated positioning, enable global campaigns, and work with Demand Generation, Field Marketing, and