Senior Product Marketing Lead — Enterprise AI (Remote)

Maisa; País Vasco; Hybrid; EUR 80,000 - 120,000; Full time

Job summary

Maisa is seeking a Senior Product Marketing Manager to build and lead the product marketing function from the ground up. You will define Maisa's positioning, messaging, and value propositions, and enable our commercial teams to win in enterprise markets.

You will work at the intersection of Product, Sales, and Marketing, translating complex AI capabilities into compelling business narratives that resonate with decision-makers.

Qualifications

• Experience in product marketing for technically complex B2B enterprise software products.
• Ability to translate generative and agentic AI concepts into business value.
• Proven ownership of positioning, messaging, and go-to-market initiatives.

Responsibilities

• Own product positioning, messaging architecture, value propositions, and competitive differentiation.
• Lead go-to-market strategy and execution for product launches, feature releases, and new capabilities.
• Enable sales with messaging, decks, battlecards, FAQs, and product presentations.
• Develop customer proof, case studies, reference materials, and proof-of-value narratives.
• Build competitive intelligence, customer research, win/loss analyses, and market assessments.

Skills

Product marketing

B2B enterprise software

AI concepts

Go-to-market strategy

Sales enablement

Cross-functional collaboration

Strategic thinking

Communication skills

Autonomy

Job description

Maisa is seeking a Senior Product Marketing Manager to build and lead the product marketing function from the ground up. You will define Maisa's positioning, messaging, and value propositions, and enable our commercial teams to win in enterprise markets.

You will work at the intersection of Product, Sales, and Marketing, translating complex AI capabilities into compelling business narratives that resonate with decision-makers.