Senior Product Marketer

Board; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Board is seeking a Senior Product Marketer in Madrid to shape positioning, messaging, and go-to-market strategies for our enterprise planning and AI-enabled software. You will translate product innovation into compelling narratives for executives and customers, and partner across Product, Sales, Marketing, Solutions, Customer Success, and Partners to drive revenue growth.

You will own differentiated positioning, enable global campaigns, and work with Demand Generation, Field Marketing, and

Qualifications

• 6+ years of B2B product marketing experience, ideally within SaaS or enterprise software.
• Proven experience developing positioning, messaging, and go-to-market strategies for complex technology products.
• Strong understanding of enterprise buying journeys and experience partnering with Sales to support complex, competitive sales cycles.
• Exceptional storytelling, writing, presentation, and communication skills, with the ability to translate complex technology into clear customer and business value.
• Demonstrated ability to develop high-quality external content and internal sales and marketing assets.
• Strong market and customer orientation, with experience using customer research, competitive intelligence, win/loss insights, and data to inform decisions.
• Practical experience using AI tools and workflows to improve research, content development, analysis, productivity, and quality of work.

Responsibilities

• Develop a deep understanding of Board’s buyers, market dynamics, competitive landscape, and enterprise buying journey to identify opportunities for differentiation and growth.
• Develop and evolve differentiated positioning, messaging, and value propositions that clearly articulate Board’s value and business outcomes.
• Translate product innovation, including AI capabilities, into relevant and compelling narratives for business and executive audiences.
• Develop and execute GTM strategies for key Board innovations, launches, and strategic initiatives, from market insight and positioning through activation and measurement.
• Partner with Product, Demand Generation, Field Marketing, Sales, Solutions, and Enablement to deliver integrated campaigns, ABM programs, and sales plays.
• Drive consistent messaging and storytelling across the customer journey and global go-to-market organization.

Skills

B2B SaaS marketing

Go-to-market strategy

Messaging & storytelling

Cross-functional collaboration

AI in marketing

Job description

At Board, we help organizations turn planning into the trusted foundation for decisions in the era of agentic AI. As planning, data, and AI converge, enterprises need a governed way to connect business context, agents, workflows, and action. By combining business context, Continuous Planning, and efficient enterprise AI in one governed platform, Board’s trusted Agentic Planning Platform helps teams make that shift with confidence, so decisions are not disconnected from plans, operations, or financial outcomes.

What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.

Ready to join a team where innovation meets collaboration? If you’re driven by bold ideas and a customer-centric mentality, your next adventure starts here!

In this role, which reports directly to the VP of Product Marketing, you will partner with Demand Generation, Field Marketing, Product Management, Solutions, and Sales to deliver compelling, differentiated messaging that translates into marketing campaigns, ABM and Sales plays that drive brand awareness, pipeline development, and sales success for new logos and existing customers.

The Role

Board is looking for an experienced and commercially minded Senior Product Marketer to help shape how we position, differentiate, and take Board to market.

We are looking for a resourceful and experienced Product Marketer to grow the business and ensure that a cohesive marketing strategy helps us meet or exceed revenue objectives.

Reporting to the VP of Product Marketing, you will play a key role in connecting our product innovation with the needs of our customers and the market. You’ll turn complex capabilities into clear, compelling stories, develop differentiated positioning and messaging, and partner across Product, Sales, Marketing, Solutions, Customer Success, and Partners to bring our value proposition to life.

This is a highly cross-functional and visible role for a product marketer who combines market and customer insight with strong storytelling and GTM execution—and who is equally comfortable developing strategy, creating content, enabling Sales, and engaging with customers and executives.

Key Responsibilities

• Develop a deep understanding of Board’s buyers, market dynamics, competitive landscape, and enterprise buying journey to identify opportunities for differentiation and growth.
• Develop and evolve differentiated positioning, messaging, and value propositions that clearly articulate Board’s value and business outcomes.
• Translate product innovation, including AI capabilities, into relevant and compelling narratives for business and executive audiences.
• Develop and execute GTM strategies for key Board innovations, launches, and strategic initiatives, from market insight and positioning through activation and measurement.
• Partner with Product, Demand Generation, Field Marketing, Sales, Solutions, and Enablement to deliver integrated campaigns, ABM programs, and sales plays.
• Drive consistent messaging and storytelling across the customer journey and global go-to-market organization.

Content & Thought Leadership

• Create high-impact content and narratives for campaigns, launches, executive presentations, events, digital channels, and sales engagements.
• Act as a Board evangelist, helping communicate our point of view on the market, customer challenges, planning, and enterprise AI.
• Use AI effectively to accelerate research, content development, analysis, and workflows while continually improving the quality and impact of product marketing.
• Equip Sales and Partners with compelling messaging, presentations, competitive insights, value frameworks, and other tools that help them engage buyers and win.
• Partner with Enablement to drive adoption and consistent use of product marketing messaging and assets.
• Be client-ready and comfortable presenting Board’s value proposition to customers, prospects, partners, and executive audiences.
• Bring the voice of the customer into product marketing through customer interviews, win/loss analysis, competitive intelligence, and field insights.
• Partner with Customer Marketing to develop compelling customer stories, case studies, and proof points that demonstrate measurable business value.
• Translate customer and market insights into actionable recommendations that inform product strategy, roadmap priorities, messaging, and GTM execution.

Performance & Optimization

• Measure the effectiveness of product marketing initiatives using relevant business, marketing, and sales indicators.
• Use data and field feedback to continually optimize positioning, messaging, content, enablement, and GTM programs.

What We’re Looking For

• 6+ years of B2B product marketing experience, ideally within SaaS or enterprise software.
• Proven experience developing positioning, messaging, and go-to-market strategies for complex technology products.
• Strong understanding of enterprise buying journeys and experience partnering with Sales to support complex, competitive sales cycles.
• Exceptional storytelling, writing, presentation, and communication skills, with the ability to translate complex technology into clear customer and business value.
• Demonstrated ability to develop high-quality external content and internal sales and marketing assets.
• Strong market and customer orientation, with experience using customer research, competitive intelligence, win/loss insights, and data to inform decisions.
• Practical experience using AI tools and workflows to improve research, content development, analysis, productivity, and quality of work.
• Excellent cross-functional collaboration and influencing skills, with the ability to build alignment across Product, Sales, Marketing, Solutions, Customer Success, and Partners.
• Highly proactive and comfortable taking ownership, managing multiple priorities, and operating in a fast-paced, global environment.
• Comfortable working on high-visibility initiatives and presenting to senior internal and external audiences.

Preferred Qualifications

• Experience marketing enterprise planning, analytics, financial, operational, or data-driven software.
• Experience bringing AI-enabled enterprise software capabilities to market.
• Experience with competitive positioning, sales enablement, ABM, and enterprise GTM programs.
• Demonstrated ability to connect product marketing activity to measurable commercial outcomes.

Our commitment to Diversity and Inclusion

Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!