Remote-friendly Senior Product Marketing Manager - Enterprise AI

Maisa; Cantabria; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Maisa is seeking a Senior Product Marketing Manager to build and own the product marketing function from the ground up. You will define how Maisa is positioned, communicate value, bring products to market, and enable our commercial teams to win.

You will translate complex AI capabilities into compelling business narratives for enterprise buyers, shape ICPs and market segmentation, and ensure a consistent narrative across website and campaigns.

Qualifications

• Proven experience in product marketing for technically complex B2B enterprise software products.
• Ability to translate sophisticated AI concepts into clear business narratives.
• Experience defining ICPs, buyer segmentation, and go-to-market strategies.

Responsibilities

• Own product positioning, messaging architecture, and value propositions.
• Lead go-to-market strategy and execution for launches and feature releases.
• Develop launch plans, product briefs, release communications, and supporting assets.
• Equip sales teams with messaging, decks, battlecards, and case studies.
• Partner with Product, Sales, and Marketing to align on priorities and execution.

Skills

Product marketing

B2B enterprise software

Go-to-market

Messaging

Sales enablement

AI/Generative AI

Job description

Maisa is seeking a Senior Product Marketing Manager to build and own the product marketing function from the ground up. You will define how Maisa is positioned, communicate value, bring products to market, and enable our commercial teams to win.

You will translate complex AI capabilities into compelling business narratives for enterprise buyers, shape ICPs and market segmentation, and ensure a consistent narrative across website and campaigns.