Senior Performance Marketing Lead – App Campaigns & Growth

Glovo; Madrid; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity plan

Private health insurance

Monthly Glovo credit

Discounts on transport, food, and kind

Gym memberships

Two days work from home

Three weeks remote per year

Parental leave

Nursery on site

Online therapy and wellbeing

Job summary

Glovo is seeking a Senior Performance Marketing Specialist to lead data-driven campaigns across regions, focusing on Google Ads (UAC & Paid Search) and Apple Search Ads. You will own projects from strategy to execution, coordinating with data engineers, data scientists, and regional marketing teams to drive acquisition and ROAS.

This mid-senior role requires 3–5+ years in performance marketing, strong analytics, and hands-on optimization including A/B testing.

Qualifications

• 3–5+ years of experience in performance marketing, with strong focus on Google Ads (UAC and Paid Search) and Apple Search Ads.
• Proven expertise in scaling campaigns, optimizing acquisition funnels, and maximizing ROAS.
• Strong analytical mindset with a data-driven approach to decision making.
• Experience collaborating across multiple stakeholders and teams to drive results.
• Fluency in English; additional languages are a plus.

Responsibilities

• Create, develop, and optimize high-impact campaigns for Glovo regions (Africa, EE, Balkans, or SWE).
• Drive acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC).
• Collaborate with performance marketing channels to maximize impact.
• Own performance targets and deliver on key metrics.
• Lead continuous optimization via A/B testing and performance analysis.

Skills

Performance marketing

Google Ads (UAC & Paid Search)

Apple Search Ads

Campaign scaling

Analytics

Cross-functional collaboration

English fluency

Tools

Google Data Studio

Tableau

Excel

Google Ads Editor

Adjust

Branch

Appsflyer

Job description

Glovo is seeking a Senior Performance Marketing Specialist to lead data-driven campaigns across regions, focusing on Google Ads (UAC & Paid Search) and Apple Search Ads. You will own projects from strategy to execution, coordinating with data engineers, data scientists, and regional marketing teams to drive acquisition and ROAS.

This mid-senior role requires 3–5+ years in performance marketing, strong analytics, and hands-on optimization including A/B testing.