Senior Performance Marketing Lead - Remote, US B2B

AgileEngine, LLC.; Madrid; Remote; EUR 81,000 - 125,000; Full time

Benefits offered by this job

Professional growth

Competitive USD-based compensation

Exciting projects with Fortune 500 and

Flextime

Job summary

AgileEngine, LLC. is seeking a Senior Performance Marketing Specialist to own US B2B paid acquisition, primarily via Google Ads, and to mentor a PPC specialist.

You will work across the funnel, analyze GA4 data, and experiment with AI-powered channels to drive high-quality leads and sales opportunities. The role combines hands-on campaign management with strategic planning, budgeting, and collaboration with Content, SEO, Analytics, and Marketing Ops.

Qualifications

• 4+ years of experience in PPC / Performance Marketing.
• Strong hands-on expertise in Google Ads.
• Hands-on experience with the US B2B market.
• Experience managing campaigns independently and with meaningful budgets.
• Strong understanding of performance marketing, conversion tracking, attribution, and funnel analytics.
• Experience with GA4 and CRM data.
• Strong analytical skills and ability to turn data into actions.
• Ability to explain what happened, why, and what to do next.
• Experience with testing and optimization.
• Strong communication and stakeholder management.

Responsibilities

• Own performance marketing for the US B2B market to generate high-quality leads.
• Own and optimize Google Ads and other paid channels.
• Manage acquisition through Clutch, LinkedIn Ads, and other platforms.
• Plan campaigns, budgets, targeting, testing, and optimization.
• Monitor performance, lead quality, and pipeline contribution.
• Analyze the full B2B funnel from traffic to clients.
• Work with GA4, CRM, dashboards, and data to identify growth opportunities.
• Build hypotheses, run experiments, and scale what works.
• Collaborate with Content, SEO, Analytics, and Marketing Ops.
• Explore AI tools and new channels; test AI/LLM-based advertising.
• Contribute to strategy, budgeting, forecasting, and reporting.
• Mentor a PPC specialist and help scale processes.

Skills

PPC / Performance Marketing

Google Ads

US B2B market

Campaign management

GA4

CRM data

Analytics

Budgets

English (Upper-Intermediate)

Ukrainian (C2)

Job description

AgileEngine, LLC. is seeking a Senior Performance Marketing Specialist to own US B2B paid acquisition, primarily via Google Ads, and to mentor a PPC specialist.

You will work across the funnel, analyze GA4 data, and experiment with AI-powered channels to drive high-quality leads and sales opportunities. The role combines hands-on campaign management with strategic planning, budgeting, and collaboration with Content, SEO, Analytics, and Marketing Ops.