Senior Marketing Data Analyst — Acquisition Growth

Lodgify; Barcelona; Remote; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Remote flexibility

25 days vacation

Alan Health Insurance

€150/month meal allowance

Tax-free remuneration options

Home office setup (table, chair, mon​)

Job summary

Lodgify is seeking a Senior Marketing Data Analyst to partner with Acquisition and Data peers to uncover what drives customer acquisition and how to invest next. You will own analytics frameworks end-to-end, mentor peers, and raise data quality standards across marketing.

You can be based in Barcelona or work remotely from Europe, helping shape Lodgify’s growth with sophisticated measurement and AI-enabled analytics capabilities.

Qualifications

• Hands-on marketing analytics experience focusing on acquisition metrics like CAC and ROAS.
• Experience with geo-testing and incrementality testing to evaluate marketing performance.
• Experience building reliable analytical datasets and data products with Data Engineering collaboration.
• Familiarity with data modeling, event streaming, and self-service analytics tools like dbt, RudderStack and Omni.

Responsibilities

• Analyse paid search, paid social and organic channels to identify opportunities and actions.
• Lead marketing experimentation and translate findings into clear recommendations.
• Co-own trusted marketing data products with Data Engineering across multi-channel performance.
• Develop and improve attribution and measurement approaches with technical owners.
• Turn complex analyses into clear narratives and visuals for stakeholders.

Skills

Marketing analytics

CAC

ROAS

Experimentation

Data collaboration

dbt

RudderStack

Omni

Data storytelling

Tools

dbt

RudderStack

Omni

Job description

Lodgify is seeking a Senior Marketing Data Analyst to partner with Acquisition and Data peers to uncover what drives customer acquisition and how to invest next. You will own analytics frameworks end-to-end, mentor peers, and raise data quality standards across marketing.

You can be based in Barcelona or work remotely from Europe, helping shape Lodgify’s growth with sophisticated measurement and AI-enabled analytics capabilities.