Senior Marketing Data Analyst - AI-Driven Growth & Insights

Zynga; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model in Barcelona

25 days annual leave

Private medical insurance

Disability and life insurance

Company device (iOS/Android)

Language lessons (English, Spanish, &

Spotify Premium

Social events

Employee stock purchase plan

Professional development budget

Onsite gym facilities

Free meals and beverages

Job summary

Zynga in Barcelona is seeking a Senior Marketing Data Analyst to join our Marketing Analytics team. You will design and drive analytics solutions for marketing performance, build data pipelines, and create interactive tools that empower partner teams across the company.

As a senior analyst, you’ll collaborate with marketing and cross-functional partners to identify growth opportunities, translate insights for executives, and prototype AI-driven automation to streamline investigations.

Qualifications

• Experience in marketing data analytics and driving business impact.
• Strong SQL and Python skills with data pipeline experience.
• Proven ability to translate data into actionable insights for executives.
• Familiarity with AI/ML concepts or automation of analytics workflows.
• Excellent communication and collaboration across teams.

Responsibilities

• Design and drive high-impact analytics solutions for marketing performance.
• Develop data pipelines integrating third-party sources.
• Build interactive tools to empower partner teams.
• Lead analytical deep dives and present insights to senior stakeholders.
• Prototype AI-driven automation to streamline investigations.

Skills

Predictive modeling

Statistics

Experimental design

Data visualization

Marketing metrics

KPIs

SQL

Python

Redshift

Databricks

PySpark

Airflow

AI/ML concepts

Data analytics

Data science

Communication

Problem solving

Teamwork

Education

BS in Computer Science

Mathematics

Statistics

Economics

Masters / MBA / PhD preferred

Tools

Redshift

Databricks

PySpark

Airflow

Job description

Zynga in Barcelona is seeking a Senior Marketing Data Analyst to join our Marketing Analytics team. You will design and drive analytics solutions for marketing performance, build data pipelines, and create interactive tools that empower partner teams across the company.

As a senior analyst, you’ll collaborate with marketing and cross-functional partners to identify growth opportunities, translate insights for executives, and prototype AI-driven automation to streamline investigations.