Senior Marketing Data Analyst (Acquisition)

Lodgify; Barcelona; Remote; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Remote flexibility

25 days vacation

Alan Health Insurance

€150/month meal allowance

Tax-free remuneration options

Home office setup (table, chair, mon​)

Job summary

Lodgify is seeking a Senior Marketing Data Analyst to partner with Acquisition and Data peers to uncover what drives customer acquisition and how to invest next. You will own analytics frameworks end-to-end, mentor peers, and raise data quality standards across marketing.

You can be based in Barcelona or work remotely from Europe, helping shape Lodgify’s growth with sophisticated measurement and AI-enabled analytics capabilities.

Qualifications

• Hands-on marketing analytics experience focusing on acquisition metrics like CAC and ROAS.
• Experience with geo-testing and incrementality testing to evaluate marketing performance.
• Experience building reliable analytical datasets and data products with Data Engineering collaboration.
• Familiarity with data modeling, event streaming, and self-service analytics tools like dbt, RudderStack and Omni.

Responsibilities

• Analyse paid search, paid social and organic channels to identify opportunities and actions.
• Lead marketing experimentation and translate findings into clear recommendations.
• Co-own trusted marketing data products with Data Engineering across multi-channel performance.
• Develop and improve attribution and measurement approaches with technical owners.
• Turn complex analyses into clear narratives and visuals for stakeholders.

Skills

Marketing analytics

CAC

ROAS

Experimentation

Data collaboration

dbt

RudderStack

Omni

Data storytelling

Tools

dbt

RudderStack

Omni

Job description

Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.

Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.

Help shape the next stage of Lodgify’s growth by turning marketing data into smarter investment decisions. As our Senior Marketing Data Analyst, you’ll partner with Acquisition stakeholders along with other Data peers to uncover what drives customer acquisition, test new opportunities, and influence where we invest next—seeing your insights move from analysis into action. You'll own advanced analytics frameworks end-to-end, mentor peers, and set the standard for data quality across the marketing organisation.

We'd love for you to be based in Barcelona, but we're open to remote candidates across Europe.

How will you make an impact?

• Channel performance and acquisition insights: Analyse paid search, paid social and organic acquisition performance to identify opportunities, explain changes and recommend actions that improve acquisition efficiency.
• Marketing experimentation: Drive experimentation to evaluate channel impact and help calibrate marketing investments. Translate findings into clear recommendations, making uncertainty and measurement limitations explicit.
• Marketing data products: Collaborate with Data Engineering to co‑own trusted data products that bring together multi‑channel marketing performance, web and product telemetry into a unified source of truth.
• Attribution and measurement: Develop and improve acquisition measurement approaches, combining attribution and experimental evidence to support channel‑level decisions. Partner with technical owners on tracking requirements and data validation.
• Data storytelling and decision support: Turn complex analysis into clear narratives and visualisations that help marketing stakeholders understand performance and act on the findings.
• AI‑enabled analytics and automation: Use AI tools to accelerate analysis and automate recurring reporting, while maintaining appropriate checks on accuracy and interpretation.
• Data quality and self‑service: Document definitions, analytical methods and known limitations. Work with Data Engineering to improve data reliability and make trusted acquisition insights accessible through self‑service analytics.

What makes you a great fit:

• Hands‑on marketing analytics experience, with a strong understanding of acquisition metrics such as CAC and ROAS.
• Experience using experimentation such as geo‑testing and incrementality testing to evaluate marketing performance and inform decisions.
• Experience building reliable analytical datasets and data products in partnership with Data Engineering.
• Familiarity with data modelling, event streaming and self‑service analytics tools such as dbt, RudderStack and Omni—or comparable technologies.
• Sound judgement when working with incomplete or noisy data, including distinguishing correlation from causation.
• The ability to explain complex findings clearly and translate them into practical business recommendations.
• Experience collaborating with stakeholders to prioritise work, communicate trade‑offs and deliver useful outcomes.

How can you earn bonus points?

• Familiarity with Marketing Mix Modeling.
• Familiarity with the Vacation Rental world.

Why you’ll love us:

You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.

What’s in it for you?

Remote Flexibility: The freedom to work from home any day that works for you.

Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August..

Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre‑existing conditions are covered.

Meal Perk: €150/month allowance on your Alan card + 50% off Ametller Origen prepared dishes at the office.

Tax‑Free Savings: Increase your take‑home pay by using Flexible Remuneration for extra meal costs (up to €70/mo) and public transport (up to €136/mo).

Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup.

Social Life: Daily office breakfast and monthly team events

Dynamic Hub: A high‑energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.

*Benefits offered may differ based on the type of contract that is issued