Senior Manager, Regional Marketing and Global Events

Eis Ltd; Spain; Remote; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Private health insurance

Pension plan

Flexible working hours

Hybrid work

Job summary

Eis Ltd. is seeking a Senior Manager, Regional Marketing and Global Events to lead the company’s events program and regional marketing across EMEA and Continental Europe.

This hands-on role coordinates campaigns, vendors, and cross-functional teams to ensure timely delivery within budget and high quality. The ideal candidate will be highly organized, proactive, and comfortable collaborating with sales leaders, executives, customers, and global teams.

Qualifications

• Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs.
• Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Broad understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management.
• Strong project-management experience from plan to completion.
• Proven ability to manage multiple workstreams, deadlines and dependencies.

Responsibilities

• Deliver the company’s global portfolio of conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Execute regional marketing calendars for EMEA and Continental Europe.
• Create execution plans with clear deliverables, owners, budgets, timelines, and success metrics.
• Coordinate campaigns, partner programs, customer activities, workshops, and field events.
• Manage budgets, vendors, logistics, onsite execution, and program closeout.
• Maintain CRM, track performance, and provide stakeholder updates.
• Communicate with executives, customers, prospects, partners, and speakers.

Skills

Regional marketing

Event marketing

Campaign management

Budget management

Cross-functional collaboration

Sales enablement

Stakeholder management

Travel readiness

Tools

Salesforce

Marketing automation platforms

Project management tools

Event platforms

Reporting dashboards

Job description

Description

Department: 300 Marketing

Location: Remote, Spain

The Senior Manager, Regional Marketing and Global Events is responsible for delivering the company’s global events program and executing the regional marketing calendars across EMEA and Continental Europe.

This hands-on role manages assigned events, campaigns, and regional programs from planning through execution, follow-up, and reporting. The Senior Manager will coordinate Sales, cross-functional marketing teams, agencies, vendors, and partners to ensure work is completed on time, within budget, and to a high standard.

The successful candidate will be highly organized, proactive, detail-oriented, resilient, and comfortable working with sales leaders, executives, customers, and cross-functional teams.

Key Responsibilities

Global Events and Regional Marketing Delivery

• Deliver the company’s global portfolio of conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Execute the agreed regional marketing calendars for EMEA and Continental Europe.
• Turn approved priorities into clear execution plans with defined deliverables, owners, budgets, timelines, and success measures.
• Coordinate campaigns, opportunity-based and account-based marketing, partner programs, customer activities, workshops, sales enablement, content initiatives, and field events.
• Manage project plans, budgets, vendors, logistics, readiness, onsite execution, follow-up, and program closeout.
• Identify risks, resolve blockers, track deadlines, and elevate issues as required.
• Ensure regional programs align with company strategy while remaining relevant to local markets and audiences.

Cross-Functional and Commercial Execution

• Act as the primary execution owner for assigned campaigns and events.
• Coordinate Content, Creative, Growth, Digital, Social, Communications, Product Marketing, Marketing Operations, Analytics, agencies, and vendors.
• Provide clear briefs, deadlines, responsibilities, and feedback to contributing teams.
• Partner with regional Sales and BDR teams to confirm target audiences, account priorities, participation, meetings, outreach, and follow-up.
• Ensure each program has clear commercial objectives and defined next steps.
• Maintain accurate CRM setup, tracking, reporting, and stakeholder updates.
• Track performance against agreed measures, including attendance, engagement, meetings, leads, target-account participation, opportunity progression, follow-up, and budget.
• Communicate confidently with executives, customers, prospects, partners, speakers, and industry stakeholders.
• Maintain momentum and accountability across teams without relying on direct reporting authority.

www.eisgroup.com | [e-mail] | @eisgroupltd

Skills, Knowledge & Expertise

• Significant experience delivering regional marketing, field marketing, event marketing, or integrated B2B marketing programs.
• Demonstrated experience executing conferences, trade shows, executive events, customer programs, roundtables, webinars, and digital events.
• Broad practical understanding of campaigns, content, digital marketing, sales enablement, customer marketing, partner marketing, reporting, and lead management.
• Strong project-management experience with responsibility for taking programs from plan through completion.
• Proven ability to manage multiple workstreams, deadlines, contributors, and dependencies simultaneously.
• Experience working closely with enterprise sales teams and executing marketing activity against regional, account, and opportunity priorities.
• Experience coordinating agencies, vendors, contractors, and cross-functional project teams.
• Strong budget-management, organizational, and operational skills.
• Excellent written, verbal, presentation, and stakeholder-management skills.
• Strong attention to detail and a consistent record of delivering accurate, high-quality work.
• Proactive working style with the ability to anticipate needs, follow through on commitments, and resolve issues.
• Willingness and ability to travel internationally.
• Based in Europe, preferably England, Ireland, or Western Europe.

Preferred Qualifications

• Experience in the insurance, insurtech, financial-services, or enterprise-software industry.
• Experience delivering marketing programs for complex technology solutions and large enterprise audiences.
• Familiarity with long, consultative B2B sales cycles and opportunity-based or account-based marketing.
• Experience working across multiple European markets and cultures.
• Experience with Salesforce, marketing-automation platforms, project-management tools, event platforms, and reporting dashboards.

Job Benefits

What we offer

• Work with top talent and great colleagues who are industry and technology experts.
• Operate in a Scaled Agile environment, diverse, multicultural and cross-functional teams.
• We are a global and modern software product company building world-class Enterprise InsurtTech Product powered by leading-edge technologies (microservices, reactive, cloud, continuous delivery).
• Flexible working hours and hybrid work (2 days from the office).
• 2 extra days off.
• Employee referral program.

Incentives and Benefits

Allowances

• Mobile phone and internet reimbursement
• Work-from-home compensation, in line with local regulations
• Spanish language classes.

Benefits

• Private health insurance (DKV).
• Pension plan (Banco Santander).

[All pay components are based on objective, gender-neutral criteria within EIS's Compensation Policy.]