Field Marketing Specialist - Iberia

Nextlane; Madrid; On-site; EUR 35,000 - 55,000; Full time

Benefits offered by this job

Remote Work

Flexible Remuneration

Private Medical Insurance

Continuous Learning

23 vacation days

Referral Bonus

Job summary

Nextlane Holding GmbH is looking for a key member to join their marketing team in Madrid. You will be crucial in building and executing local marketing plans for the Iberia region, working closely with the sales team and corporate marketing on initiatives.

We offer flexibility with remote work up to 3 days a week, private medical insurance, and extensive vacation time. Strong communication skills in English and Spanish are mandatory, along with experience in B2B marketing.

Qualifications

• Experience in B2B marketing ideally in the software industry.
• Strong oral and written communication skills.
• Comfortable communicating in front of customers.

Responsibilities

• Build and execute local marketing plan for Iberia region.
• Identify and organize presence at local events.
• Collaborate on lead gen campaigns with corporate marketing.

Skills

B2B marketing experience

Strong communication skills

Proactivity

Creativity

Hubspot

Fluent in English

Fluent in Spanish

Education

Master’s degree in business or marketing

Job description

Your Responsibilities

As a key member of the team, you will be responsible for:

• Based on your regional business needs you will build and execute the local marketing plan to support business growth in the Iberia region.
• Identify and organize our presence at local events and conferences.
• Execute global lead gen campaigns collaborating with the corporate marketing team, and develop local campaigns based on your market priorities.
• Position our brand by identifying the trendy topics and the associated keywords in your region.
• Deploy regional campaigns on social networks to increase corporate and employee branding.
• Contribute to content production in line with global content plan and localize corporate content when it is relevant for your markets.
• Report results and analyse marketing effectiveness while managing database quality.

How to achieve the objectives

• Work closely with the company's marketing team to execute relevant and effective lead generation campaigns.
• Work closely with the country manager and the Sales team of your region to deploy local campaigns aligned on the Sales priorities and to ensure the MQL follow‑up.
• Communicate with the Field Marketing Team about all your projects (campaigns, events…) and share information.

What We're Looking For

• Experience
  • A master’s degree in business or marketing.
  • Strong oral and written communication skills to develop content such as blog posts, product presentations, business cases or white papers.
  • Experience in B2B marketing ideally in the software industry.
  • You are comfortable speaking in front of customers or Imaweb’s salespeople.
  • Very comfortable communicating in English.
  • Autonomy, proactivity and creativity.
• Languages English and Spanish mandatory, Portuguese and French are a plus.
• Communication Strong communication skills, both verbal and written.
• Technical Skills Hubspot.
• Interpersonal Skills Ability to collaborate in a diverse and dynamic environment.

What We Offer

We understand that flexibility and trust are essential for our teams. Here are some of the benefits we offer:

• Remote Work Up to 3 days a week!
• Work-life balance We have flexible entrance and departure time.
• Summer schedule on Fridays Start early your weekends!
• Referral Bonus €1500 for every talent you refer (after 6 months).
• Flexible Remuneration COBEE platform.
• Private Medical Insurance Adeslas.
• Continuous Learning Access to our internal platform for continuous development.
• Vacation 23 vacation days plus an intensive schedule in July and August.
• Teambuilding Our afterworks and activities are memorable!

Diversity, Inclusion & Belonging

• Support for people with disabilities. If you need any adjustments during the recruitment process, let us know so we can provide the best possible experience.
• Equal opportunities for all. We welcome applications regardless of age, gender, origin, disability, or any other characteristic protected by law.

Join Nextlane and become part of the technological revolution in the automotive industry.

Discover why we are a great place to develop your talent!