Senior IAP Monetization Lead — Remote

Crazy Labs Ltd.; España; Remoto; EUR 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

CrazyLabs is seeking a highly analytical Senior IAP Monetization Manager to own and optimize in-app purchase monetization across our mobile games.

You will drive revenue growth through pricing, offers, bundles, segmentation, and personalized experiments, with a focus on maximizing ARPDAU while preserving a great player experience.

Collaborate with Product, Analytics, LiveOps, and Development to build a measurable monetization roadmap and a robust experimentation pipeline.

Competenze

• 4+ years in mobile gaming monetization (IAP focused).
• Proven track record of driving IAP revenue growth and improving monetization KPIs.
• Strong understanding of F2P game economies, purchasing behavior, and player psychology.
• Hands-on experience with pricing, offers, bundles, segmentation, and personalization.
• Strong analytical skills and experience designing and evaluating A/B tests.
• Advanced Excel/Google Sheets skills and experience with analytics tools.
• Commercially minded, creative, proactive, and comfortable taking end-to-end ownership.

Mansioni

• Own and optimize IAP monetization strategy, driving ARPDAU, payer conversion, and LTV.
• Design and optimize in-game offers, bundles, promotions, and pricing strategies.
• Develop player segmentation and personalized offers based on spending behavior, engagement, and progression.
• Identify revenue opportunities through data analysis and player behavior insights.
• Lead A/B testing across pricing, offers, targeting, timing, and purchase experiences.
• Build and execute a monetization roadmap focused on measurable business impact.
• Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to deliver monetization improvements.

Conoscenze

IAP monetization

Pricing strategy

Offers & bundles

Player segmentation

A/B testing

Data analysis

Strumenti

Excel/Google Sheets

Analytics tools

SQL

Descrizione del lavoro

CrazyLabs is seeking a highly analytical Senior IAP Monetization Manager to own and optimize in-app purchase monetization across our mobile games.

You will drive revenue growth through pricing, offers, bundles, segmentation, and personalized experiments, with a focus on maximizing ARPDAU while preserving a great player experience.

Collaborate with Product, Analytics, LiveOps, and Development to build a measurable monetization roadmap and a robust experimentation pipeline.