Senior IAP Monetization Manager

Crazy Labs Ltd.; España; Remote; EUR 90,000 - 120,000; Full time

Job summary

CrazyLabs is seeking a highly analytical Senior IAP Monetization Manager to own and optimize in-app purchase monetization across our mobile games.

You will drive revenue growth through pricing, offers, bundles, segmentation, and personalized experiments, with a focus on maximizing ARPDAU while preserving a great player experience.

Collaborate with Product, Analytics, LiveOps, and Development to build a measurable monetization roadmap and a robust experimentation pipeline.

Qualifications

• 4+ years in mobile gaming monetization (IAP focused).
• Proven track record of driving IAP revenue growth and improving monetization KPIs.
• Strong understanding of F2P game economies, purchasing behavior, and player psychology.
• Hands-on experience with pricing, offers, bundles, segmentation, and personalization.
• Strong analytical skills and experience designing and evaluating A/B tests.
• Advanced Excel/Google Sheets skills and experience with analytics tools.
• Commercially minded, creative, proactive, and comfortable taking end-to-end ownership.

Responsibilities

• Own and optimize IAP monetization strategy, driving ARPDAU, payer conversion, and LTV.
• Design and optimize in-game offers, bundles, promotions, and pricing strategies.
• Develop player segmentation and personalized offers based on spending behavior, engagement, and progression.
• Identify revenue opportunities through data analysis and player behavior insights.
• Lead A/B testing across pricing, offers, targeting, timing, and purchase experiences.
• Build and execute a monetization roadmap focused on measurable business impact.
• Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to deliver monetization improvements.

Skills

IAP monetization

Pricing strategy

Offers & bundles

Player segmentation

A/B testing

Data analysis

Tools

Excel/Google Sheets

Analytics tools

SQL

Job description

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!

CrazyLabs is looking for a highly analytical and commercially driven Senior IAP Monetization Manager to own and optimize in-app purchase monetization across our mobile games.

You will drive IAP revenue growth through pricing, offers, bundles, player segmentation, personalization, and A/B testing, with a strong focus on maximizing IAP ARPDAU while maintaining a great player experience.

As a Senior Monetization Manager,

• Own and optimize IAP monetization strategy, driving ARPDAU, payer conversion, and LTV.
• Design and optimize in-game offers, bundles, promotions, and pricing strategies.
• Develop player segmentation and personalized offers based on spending behavior, engagement, and progression.
• Identify revenue opportunities through data analysis and player behavior insights.
• Lead A/B testing across pricing, offers, targeting, timing, and purchase experiences.
• Build and execute a monetization roadmap focused on measurable business impact.
• Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to deliver monetization improvements.

The Senior Monetization Manager role requires:

• 4+ years of experience in mobile gaming monetization, with a strong focus on IAP.
• Proven track record of driving IAP revenue growth and improving monetization KPIs.
• Strong understanding of F2P game economies, purchasing behavior, and player psychology.
• Hands-on experience with pricing, offers, bundles, segmentation, and personalization.
• Strong analytical skills and experience designing and evaluating A/B tests.
• Advanced Excel/Google Sheets skills and experience with analytics tools.
• Commercially minded, creative, proactive, and comfortable taking end-to-end ownership.

Nice to Have

• Experience in casual, hybrid-casual, simulation, or content-driven mobile games.
• SQL knowledge and experience with revenue forecasting.
• Experience with LiveOps and offer management platforms.

What Success Looks Like

You will be successful in this role if you can consistently identify and execute opportunities that drive measurable IAP revenue growth.

This includes increasing first-time payer conversion, improving monetization efficiency across player segments, optimizing offer and pricing performance, and building a strong experimentation pipeline that continuously improves IAP ARPDAU.

We are looking for someone who doesn't just manage existing monetization systems, but actively challenges, improves, and evolves them.

CrazyLabs Commitments

Employee benefits are part of our love language. Annual team trip, global holiday celebrations and presents, birthday, and job anniversary presents… And so so much more!

Remote but not alone. While you are enjoying flexibility with the remote position, we make sure you always feel as a part of our Crazy team. From the first day at CrazyLabs you will be supported by an experienced people’s team to ensure your integration and journey is on the highest level.

Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies to be ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.