Senior Growth Product Manager — Open Finance & Fintech

Kraken; España; On-site; EUR 60,000 - 90,000; Full time

Job summary

Kraken is seeking a growth-minded marketer to own the marketing product roadmap and unify marketing and product for Kraken Consumer across in-app and web experiences. You will shape how campaign ideas become shipped product work and unlock new acquisition channels.

You will optimize lifecycle messaging, incentives, and onboarding to drive acquisition and retention, partnering with marketing, design, engineering and data to deliver measurable growth across mobile and web.

Qualifications

• Own the marketing product roadmap end to end.
• Design and launch tailored campaign experiences across in-app and web journeys.
• Raise the bar on lifecycle messaging and in-product communications.
• Define incentives, referrals and campaigns to drive acquisition and retention.
• Apply user psychology and UX thinking to improve funnel.

Responsibilities

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

Skills

Marketing product

Campaign design

Lifecycle messaging

Incentives

User psychology

Landing pages

Growth strategy

Cross-functional collaboration

Job description

Kraken is seeking a growth-minded marketer to own the marketing product roadmap and unify marketing and product for Kraken Consumer across in-app and web experiences. You will shape how campaign ideas become shipped product work and unlock new acquisition channels.

You will optimize lifecycle messaging, incentives, and onboarding to drive acquisition and retention, partnering with marketing, design, engineering and data to deliver measurable growth across mobile and web.