Senior MMM Analytics Lead - Remote/Global

Publicis Groupe Holdings B.V; Madrid; A distancia; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Meal vouchers

Health insurance

Work from anywhere (6 weeks)

Descripción de la vacante

Publicis Groupe’s Digitas unit seeks a Senior Advanced Analytics Specialist to lead econometric marketing mix modeling and related analytics. You will own end-to-end model development, from data handling to client-ready recommendations, collaborating with multidisciplinary teams and presenting insights to senior stakeholders.

You will design experiments, develop predictive models, and implement MMM with Power BI visualizations, driving optimization and growth for major clients across the global

Formación

• Masters or PhD in a quantitative field is required.
• Experience presenting MMM or attribution results to senior stakeholders.
• English proficiency at least B2.
• Proactive, analytical profile with strong communication skills.
• Experience with data management and processing.

Responsabilidades

• Design, build, and maintain econometric Marketing Mix Models (MMM) to quantify impact on sales and KPIs.
• Model adstock/saturation and translate outputs into budget allocation scenarios.
• Lead multi-touch attribution, integrating with MMM.
• Design and analyze geo-experiments, holdout tests, and uplift studies.
• Develop propensity and predictive models for targeting and activation.
• Present modeling outputs to clients and translate into business recommendations.

Conocimientos

Econometric modeling

MMM modeling

Bayesian methods

Client communication

English (B2)

Educación

Master's or PhD in quantitative field

Degree in Statistics/Econometrics

Herramientas

Python

R

SQL

Power BI

Excel

Microsoft SQL Server

Descripción del empleo

Publicis Groupe’s Digitas unit seeks a Senior Advanced Analytics Specialist to lead econometric marketing mix modeling and related analytics. You will own end-to-end model development, from data handling to client-ready recommendations, collaborating with multidisciplinary teams and presenting insights to senior stakeholders.

You will design experiments, develop predictive models, and implement MMM with Power BI visualizations, driving optimization and growth for major clients across the global