Senior Global CRM Product Owner

Michael Page; Barcelona; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Meal vouchers

Private health insurance

Life Insurance

Hybrid working model (2 days home/week

Multicultural environment

Training and internal development

Barcelona office

Start date: ASAP

Job summary

Michael Page seeks a strategic Product Manager to shape the CRM Marketing platforms and lead global product initiatives. You will own the roadmap, prioritise features, and work with Marketing, Sales, Technology and Data teams to translate CRM strategy into actionable initiatives.

You will collaborate with delivery teams to plan releases, define epics and user stories, and drive measurable business outcomes across a global organization, with a hybrid work model and Barcelona base.

Responsibilities

• Own and maintain a transparent, prioritised product backlog.
• Balance business demand, technical requirements and strategic priorities.
• Work with delivery teams to plan releases and roadmap milestones.
• Define and communicate a clear product vision aligned to business objectives and customer needs.
• Translate commercial priorities and CRM strategy into actionable product initiatives.

Job description

• Shape the future of global CRM and customer engagement.
• Drive high-impact CRM innovation with global reach.

At the heart of Michael Page's business are the thousands of people's lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. We're proud to set the standard in the recruitment profession - our specialist service with a personal touch is how we change lives for people through creating opportunity to reach potential.

Michael Page was established in the UK in 1976. We're now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at a local regional and global level.

• Develop the strategic direction, roadmap and product backlog for CRM Marketing platforms and products.
• Define and communicate a clear product vision aligned to business objectives and customer needs.
• Translate commercial priorities and CRM strategy into actionable product initiatives.
• Identify opportunities to improve customer experiences, marketing effectiveness, operational efficiency and revenue generation.
• Develop business cases and value assessments for new product capabilities and platform enhancements.
• Ensure all roadmap priorities are aligned to measurable business outcomes and agreed OKRs.
• Marketing Automation Platforms
• Lead capture and lead management solutions
• Customer preference and consent management
• Personalisation capabilities
• Campaign enablement tools
• Reporting, analytics and attribution solutions
• Lead definition activities to understand customer, user and business problems.
• Facilitate workshops with stakeholders to gather requirements and identify opportunities.
• Use customer insights, behavioural data, user feedback and performance metrics to inform decisions.
• Work with BA's to define epics, features, user stories and acceptance criteria.
• Prioritise product initiatives using value, effort, risk and strategic impact.
• Validate proposed solutions before development begins

• Own and maintain a transparent, prioritised product backlog.
• Balance business demand, technical requirements and strategic priorities.
• Manage competing stakeholder needs and make informed prioritisation decisions.
• Work with delivery teams to plan releases and roadmap milestones.
• Ensure teams are working on the most valuable opportunities at any given time.

• Act as the primary point of contact for CRM product initiatives.
• Build strong relationships across Marketing, Sales, Technology, Data, BI, Legal and Compliance teams.
• Communicate product vision, roadmap progress and delivery outcomes clearly.
• Facilitate alignment on priorities, trade-offs and investment decisions.
• Influence senior stakeholders and drive consensus across complex initiatives

• Work closely with engineering, delivery and business analysis teams throughout the product lifecycle.
• Participate in Agile ceremonies and support sprint planning and prioritisation.
• Ensure delivered solutions meet business requirements and achieve desired outcomes.
• Drive continuous optimisation based on performance data and user feedback.
• Champion an iterative, test-and-learn approach to product development.

• Ensure CRM products support robust customer data management and governance practices.
• Champion privacy-by-design principles across all CRM and Martech capabilities.
• Ensure compliance with GDPR, consent management requirements and organisational data policies.
• Partner with Legal, Security and Data Governance teams to manage risks and regulatory obligations.

• Define and monitor product success measures and KPIs.
• Track adoption, engagement, lead generation, conversion, retention and operational efficiency metrics.
• Measure delivery outcomes against agreed business cases and objectives.
• Establish reporting frameworks and dashboards to demonstrate value.
• Drive product adoption through training, communication, change management and enablement activities.Stay current with CRM, Martech and customer engagement trends.

• Monitor emerging technologies, vendor capabilities and industry best practices.
• Evaluate opportunities to improve customer experiences through AI, automation, personalisation and data-driven marketing.
• Recommend strategic platform enhancements that create competitive advantage.

• Competitive salary aligned with your experience
• Permanent, full-time contract
• Meal vouchers
• Private health insurance
• Life Insurance
• Hybrid working model (2 days of home office/week)
• Multicultural environment
• Training and internal development opportunities
• A vibrant and dynamic international workplace located in Barcelona
• Start date: ASAP