Senior Digital Paid Media Lead — Campaign Strategy & Growth

Palm Era; España; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

Palm Era is seeking a seasoned Paid Media Lead to architect and drive digital campaigns across Google, Facebook, and Instagram from planning to reporting. You will optimize audiences, define KPIs, and present insights to clients, shaping strategy with leadership guidance.

The role requires 8+ years in ad agencies, a digital-focused bachelor’s degree, and fluency in English. Strong communication and leadership will be essential to guide the team and deliver results.

Formación

• 8+ years of experience in advertising agencies.
• Bachelor’s degree with a digital emphasis in advertising and marketing.
• English proficiency required.

Responsabilidades

• Lead the planning, creation, and execution of digital media campaigns on Google, Facebook, and Instagram.
• Develop and optimize digital audiences to maximize campaign performance.
• Define KPIs, analyze results, and generate clear, actionable reports.
• Present campaign performance and insights to clients in a simple and effective way.
• Design and implement paid media strategies aligned with business objectives.
• Partner with media analytics to establish measurement frameworks and monitor program progress.
• Provide ongoing review and monitoring of paid media spend per campaign.
• Guide and mentor team members to ensure high-quality execution.

Conocimientos

Communication skills

Presentation skills

Strategic thinking

Data insight translation

Excel

Looker

Prioritization

Independent work

Growth mindset

Leadership

Educación

Bachelor’s degree in advertising/marketing

Herramientas

Excel

Looker

Descripción del empleo

Palm Era is seeking a seasoned Paid Media Lead to architect and drive digital campaigns across Google, Facebook, and Instagram from planning to reporting. You will optimize audiences, define KPIs, and present insights to clients, shaping strategy with leadership guidance.

The role requires 8+ years in ad agencies, a digital-focused bachelor’s degree, and fluency in English. Strong communication and leadership will be essential to guide the team and deliver results.