Director, Digital Marketing, SaaS

Jobtailor; Sant Cugat del Vallès; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Jobtailor is seeking a Senior Performance Marketing Lead in Sant Cugat del Vallès to shape the digital strategy and oversee SEO, paid campaigns, and agency relationships. You will guide three campaign managers, analyze platform data, and drive continuous optimization for multi-market growth.

Fluency in English and Spanish is required, with 5+ years in performance marketing across multiple markets. This role is based on-site in Cataluña and involves collaboration with content teams and external

Formación

• 5+ years of hands-on performance marketing across multiple markets.
• Strong understanding of SEO aligned with paid campaigns and commercial goals.
• Experience managing external agencies and holding them accountable for results.
• Comfort working in fragmented setups with incomplete reporting and tracking.
• Clear data-driven decision making with imperfect data.
• Strong stakeholder and cross‑team communication, with clear reporting and prioritization.
• Fluent in English and Spanish (spoken and written).

Responsabilidades

• Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
• Own SEO and support growth and content teams to optimize assets for organic and AI performance.
• Manage external agencies, challenge delivery, ensure alignment and control spend.
• Assess channel expansion opportunities per market and align growth with market potential.
• Own paid media budget allocation across markets, channels, and funnel stages; optimize spend by performance.
• Set expectations for agency resources and drive an agency roadmap with campaigns, tests, and deliverables.
• Challenge the agency to introduce innovative ideas and optimization opportunities.
• Hold agencies to KPIs (ROAS, CPA/CPL, conversions) with regular reviews and reporting.
• Provide strategic, data-informed guidance to three internal campaign managers.
• Analyze marketing data from platforms during tracking build-out and attribution.
• Propose interim tracking/reporting solutions and assist Campaign Managers in interpreting performance.
• Foster a culture of continuous testing, learning, and optimization across paid and SEO channels.

Conocimientos

Performance marketing

SEO

Agency management

Data‑driven

Cross‑team comms

Decision making

English

Spanish

Descripción del empleo

Responsibilities

• Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics
• Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well
• Manage supporting agencies, challenge delivery, ensure alignment and control spend
• Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness
• Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities
• Define the strategic direction and set clear expectations for agency resources
• Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables
• Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement
• Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting
• Provide strategic, data‑informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns
• Analyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems
• Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact
• Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insights

Requirements

• 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets
• Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals
• Experience managing external agencies and holding them accountable for results
• Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining
• Clear decision‑making skills based on data — but able to act even when full data is not yet available
• Strong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback
• Fluent in English and Spanish (both spoken and written)