CRM Category Expansion Manager

Quince; Madrid; Presencial; EUR 45 000 - 60 000; Tempo integral

Resumo da oferta

Quince is seeking a CRM Marketing Manager to own end-to-end email, SMS, push and in-app campaigns across the UK, Germany, and France. You’ll localize copy, collaborate with Merchandising, Design, Copy, US Marketing, and Tech, and optimize deliverability, segmentation, and testing.

You will manage a multi-market calendar, ensure regulatory compliance, and drive data-driven improvements using Looker and preferred tools. Strong HTML/CSS for briefs is required.

Qualificações

• 5+ years CRM/email marketing in DTC/ecommerce.
• 3+ years running a full campaign calendar end-to-end.
• Hands-on with Iterable or Braze/Klaviyo/SFMC for multi-market builds.
• Strong multi-stakeholder collaboration with Merchandising, Design, Copy, US Marketing, Tech.
• Knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements).
• Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps).
• Experience with SMS, push, and in-app campaigns and HTML/CSS for briefs.

Responsabilidades

• Own end-to-end UK/EU campaign calendar: brief, build, localize, QA and send.
• Localize copy and coordinate with Merchandising, Design, Copy, and US Marketing.
• Own audience segmentation, frequency caps, suppression/consent logic.
• Build and maintain production engine: modular templates, dynamic feeds, reusable blocks.
• Partner with Tech/Data to improve comms (dynamic pricing, live stock) and run testing.
• Own deliverability and list health across three markets.
• Publish monthly insights and generate new campaign ideas.
• Report weekly on revenue, CTR, unsub/complaint rates and incrementality.

Conhecimentos

CRM marketing

Campaign management

Segmentation

A/B testing

AI in workflows

QA discipline

Cross-functional work

Looker data checks

HTML/CSS for email

Postmaster Tools literacy

Ferramentas

Iterable

Braze

Klaviyo

SFMC

Looker

Descrição da oferta de emprego

• The Manager, CRM Category Expansion owns every scheduled brand campaign across email, SMS, push, and in-app for the UK, Germany, and France
• This includes new arrivals, restocks, seasonal and gifting moments, and key discount events like Black Friday/Cyber Monday and Quince Day
• These are broad, brand-wide sends that go out to the whole customer base or large segments. They are designed to take customers beyond the one category they already know us for and introduce them to the rest of the range
• Reporting into the UK/EU CRM Director, this person runs the process end-to-end
• This includes briefing, selecting products with Merchandising, briefing Design, aligning with US Marketing, localizing copy, and partnering with Tech on features like dynamic product/price modules
• They then build, QA, and ship every send, read the results, and continuously improve toward faster, more personalized delivery
• Own the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-app
• Brief and coordinate every campaign with Merchandising, Design, Copy, and US Marketing
• Own audience segmentation, frequency caps, and suppression/consent logic for smarter targeting
• Build and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocks
• Partner with Tech and Data to improve the comms themselves (dynamic pricing, live stock) and run a rigorous testing programme (send-time, segments, incrementality holdouts)
• Own deliverability and list health across all three markets
• Turn results into monthly insights and a steady pipeline of new campaign ideas, informed by industry trends and testing new formats
• Report weekly on performance (revenue, CTR, unsub/complaint rates, incrementality) and coordinate with the Lifecycle team

Experience delivering SMS, push, and in-app campaigns, plus enough HTML/CSS to brief and QA email buildsStrong multi-stakeholder operator (Merchandising, Design, Copy, US Marketing, Tech) with working knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements)Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps), including reading Postmaster ToolsAlready using AI in daily workflows, and ruthless about QA and automating itHands-on with Iterable (or Braze/Klaviyo/SFMC), including multi-market campaign builds with dynamic content and personalizationA/B testing and incrementality rigor; comfortable setting up and reading holdouts with the Data teamSQL working knowledge — able to self-serve audience/results checks in Looker without an analyst5+ years CRM/email marketing in DTC/ecommerce, including 3+ years running a full campaign calendar end-to-end (not just triggered flows)