Sr Associate, Sales Force Effectiveness

Biogen, Inc.; Madrid; On-site; EUR 55,000 - 90,000; Full time

Job summary

Biogen, Inc. in Madrid is seeking a Senior Associate for Sales Force Effectiveness to design, implement, and continually improve commercial strategies, tools, and processes.

You will lead performance analysis, incentive design, and KPI tracking to optimize field productivity and enable data-driven decisions across the sales organization. You will drive training on Salesforce, Veeva CRM, and Veeva Fast Track, align field activities with market needs, and collaborate with cross-functional teams to

Qualifications

• BA/BS degree in Business, Statistics, Mathematics, Engineering, or related fields.
• 3+ years of experience in SFE/CFE/FFE at the local level.
• Demonstrated experience in the biotechnology & pharmaceutical industry.
• Advanced proficiency in CRM and Excel.
• Demonstrated stakeholder management and project leadership skills.
• Excellent written and verbal communication skills in English and Spanish.
• Strong analytical and problem-solving skills.
• Ability to work effectively in a matrixed environment.

Responsibilities

• Define performance targets aligned with commercial strategy and objectives.
• Calculate and process incentive payments accurately and on time.
• Reconcile final results with GBS to guarantee consistency and accuracy.
• Govern and formalize incentive processes while supporting Finance in monthly accruals.
• Define field force capacity and optimize distribution of visits and calls.
• Monitor and challenge call plan adherence and other KPIs monthly.
• Own CRM governance and training, ensuring data accuracy.
• Promote data harmonization and data governance adherence.
• Leverage advanced analytics to inform omnichannel approaches.
• Lead cross-functional collaboration for launch product readiness.
• Design and implement customer segmentation models based on potential and access.
• Drive omnichannel initiatives tailored to local market needs.

Skills

SFE/CFE/FFE experience

CRM proficiency

Excel proficiency

Stakeholder management

Project leadership

English and Spanish communication

Analytical thinking

Matrixed environment agility

Education

BA/BS in Business, Statistics, Mathematics, Engineering or related fields

Tools

Power BI

CRM systems

Job description

About This Role

In the role of Sr Associate for Sales Force Effectiveness, you will be integral to driving sales excellence by designing, implementing, and continuously improving commercial strategies, tools, and processes. Situated within the Commercial team, you'll ensure these strategies align with the overall business priorities. Your leadership will encompass performance analysis and monitoring, territory alignment, incentive design, and KPI tracking to optimize field force productivity. You will closely collaborate with the Sales department to ensure data-driven decision-making, enhancing field capabilities through training initiatives on platforms like Salesforce, Veeva CRM, and Veeva Fast Track. This position is pivotal in ensuring that our commercial strategies effectively support the business goals and maximize customer engagement.

What You’ll Do

Define and set performance targets aligned with commercial strategy and objectives. Calculate and process incentive payments ensuring accuracy and timeliness. Reconcile final results with GBS to guarantee consistency and accuracy. Govern and formalize incentive processes while supporting Finance in monthly accruals. Define field force capacity and optimize distribution of visits and calls. Monitor and challenge call plan adherence and other KPIs on a monthly basis. Own CRM governance and training, ensuring strategic use and data accuracy. Promote data harmonization and adherence to data governance policies. Leverage advanced analytics to inform and optimize omnichannel approaches. Lead cross-functional collaboration for launch product readiness. Ensure implementation and integration of Call Engagement Plans in Veeva CRM. Design and implement customer segmentation models based on potential and access. Drive omnichannel initiatives tailored to local market needs.

Who You Are

You are a dynamic individual with a strategic vision coupled with a hands‑on approach, adept at turning ideas into action. Your analytical prowess allows you to thrive on challenges while being a perceptive and collaborative problem solver. You excel in communication, both written and verbal, in English and Spanish, and possess strong attention to detail and organizational skills. Working effectively in a matrixed environment, you balance strategic insight with practical execution, always aiming for results.

Required Skills

• BA/BS degree in Business, Statistics, Mathematics, Engineering, or related fields.
• 3+ years of experience in SFE/CFE/FFE at the local level.
• Demonstrated experience in the biotechnology & pharmaceutical industry.
• Advanced proficiency in CRM and Excel.
• Demonstrated stakeholder management and project leadership skills.
• Excellent written and verbal communication skills in English and Spanish.
• Strong analytical and problem‑solving skills.
• Ability to work effectively in a matrixed environment.

Preferred Skills

• MBA is a plus.
• Experience with Power BI.
• Previous field experience in an international environment.

Job Level

Professional

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well‑established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.

Above all, we work together to deliver life‑changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.

Biogen is an E‑Verify Employer in the United States. As Biogen recently acquired Apellis, you can find additional open jobs on our Apellis website here.

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid‑sized biotechnology company, we provide the stability and resources of a well‑established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.

Above all, we work together to deliver life‑changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.