ASO Strategy Lead: Grow App Visibility & Installs

BVGroup

Barcelona

On-site

EUR 104,980 - 139,974

Full time

14 days+

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Job summary

BVGroup, a veteran in betting and gaming technology, seeks a strategic Head of ASO to own visibility, discoverability and performance of BVGroup’s mobile apps across App Store and Google Play. Drive data-led, scalable ASO initiatives across brands and markets, optimizing keywords, metadata, and store listings while analysing metrics for measurable commercial impact.

You will lead creative optimisation and work with User Acquisition to align campaigns with ASO efforts, ensuring sustainable

Qualifications

Proven experience leading ASO in a consumer mobile environment.
Track record of growing organic installs, rankings and visibility.
Strong understanding of keyword optimisation and metadata strategy.
Familiarity with App Store and Google Play ranking factors and store listing optimization.

Responsibilities

Own and execute ASO strategy across App Store and Google Play for multiple brands and markets.
Drive app visibility and rankings through keyword strategies and metadata improvements.
Manage end-to-end store listings, including titles, descriptions and localisation across markets.
Lead creative optimisation (screenshots, video, messaging) to boost install conversion.
Analyse performance data to prioritise and scale effective ASO tactics.
Collaborate with User Acquisition to align Apple Search Ads, keywords and creatives.