Senior AdTech Consultant

Making Science Group S.A.; Madrid; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Restaurant tickets

Transportation tickets

Day care ticket

Medical insurance

23 vacation days

Job summary

Making Science is seeking a Senior AdTech Consultant focused on Google Campaign Manager 360. You will lead end-to-end campaign trafficking, build robust reporting structures, and advise clients on GMP ecosystem optimization to maximize ROI.

You will collaborate on DCO projects, manage audience segments, and work with DV360/SA360/GA4. A hybrid work setup and international team await you.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Computer Science, or related field.
• Native Spanish and fluent English.
• 3+ years in Digital Marketing/Adtech consulting/Media Operations with CM360 focus.
• Deep CM360 trafficking, Floodlight tag configuration, and reporting modules.
• Hands-on with Google Studio (DCO) and Looker Studio.
• Familiarity with DV360, SA360, GA4 and web tracking tech.

Responsibilities

• End-to-End Campaign Trafficking: setup, QA, execution, troubleshooting in CM360 (placings, tags, tracking).
• Advanced Reporting & Analytics: design custom measurement frameworks and CM360 reporting; build Looker Studio dashboards.
• Technical Support & Troubleshooting: act as SME for CM360 issues and tag troubleshooting.
• Audience & GMP Integration: manage CM360/GMP audiences and cross-platform activation (DV360, SA360, GA4).
• Dynamic Creative Optimization: collaborate on DCO with Google Studio and CM360.
• Strategic Client Advisory: advise on best practices, taxonomy, attribution, and data privacy.

Skills

CM360 trafficking

Looker Studio

Data-driven insights

Google Studio

DV360/GA4/SA360

HTML/JS tag behavior

Excel/Sheets

Education

Bachelor’s degree in Marketing/Advertising/CS

Tools

CM360 (Campaign Manager 360)

Looker Studio (Data Studio)

Job description

Career Opportunities: Senior AdTech Consultant (1803)

Requisition ID1803-Posted10/27/2026-Spain

Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 800 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.

As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through offices, delivery hubs, and centers of excellence that drive job creation and the availability of highly qualified technology talent globally.

The purpose of Making Science is to drive the digital acceleration and sustainable growth of its clients so that they are competitive in the new Artificial Intelligence paradigm. Acting as a comprehensive strategic partner that closes the gap between business strategy and AI-driven technological execution, the company is based on a Hybrid Intelligence model that augments human capabilities.

Its model is based on four proprietary business and innovation lines that stand out for their AI-native technological nature, with more than 400 engineers and data scientists:

The Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology.

RAISING, the Technology Division, which combines business expertise with data science to offer solutions based on AI applied to marketing, such as ad-machina, the Agentic AI platform for integrated marketing.

AWAKE, an AI Venture Studio, was created to lead the Artificial Intelligence revolution that industrializes the creation of AI-native startups and innovative projects that respond to the new needs of the digital economy.

The Investment area, with Ventis and TMQ, is a business diversification line and implementation of the capabilities of all areas of Making Science.

The company participates in various ESG initiatives through the Making Science Foundation, with a firm commitment to obtaining a positive impact on society and the planet.

We are looking for an experienced Senior Adtech Consultant specializing in Google Campaign Manager 360 (CM360). Reporting directly to the Lead Adtech Consultant, you will play a key role in designing, executing, and supporting ad serving solutions tailored to our clients' business goals.
In this role, you will lead the end-to-end campaign trafficking workflow, establish robust tracking/reporting structures, and advise top clients on leveraging the Google Marketing Platform (GMP) ecosystem to maximize campaign performance and ROI.

What we’d like you to do

• End-to-End Campaign Trafficking: Manage the complete setup, QA, execution, and troubleshooting of digital ad campaigns within Campaign Manager 360 (placings, standard/rich media tags, tracking pixels, 1x1s, impression/click trackers).
• Advanced Reporting & Analytics: Design custom measurement frameworks, configure CM360 reporting (Standard, Floodlight, Attribution, Path to Conversion), and build automated interactive dashboards using Looker Studio (formerly DataStudio).
• Technical Support & Troubleshooting: Serve as the subject matter expert (SME) for all CM360 issues—diagnosing tag implementation errors, attribution discrepancies, Floodlight tag triggers, and site-serving problems.
• Audience & GMP Integration: Create and manage audience segments within CM360/GMP, facilitating cross-platform activation (DV360, SA360, GA4).
• Dynamic Creative Optimization (DCO): Collaborate on Dynamic Creative projects using Google Studio and CM360 dynamic decisioning.
• Strategic Client Advisory: Consult clients on ad serving best practices, taxonomy/naming conventions, attribution modeling, and data privacy/cookieless readiness.

What we’d like you to bring

• Education: Bachelor’s degree in Marketing, Advertising, Business, Computer Science, or a related field.
• Language Proficiency: Native Spanish and fluent English.
• Experience: 3+ years of hands‑on experience in Digital Marketing, Adtech consulting, or Media Operations, with heavy focus on Google Campaign Manager 360 (CM360).
• Technical Mastery:
  
  • Deep technical mastery of CM360 trafficking, Floodlight tag configuration, and reporting modules.
  • Hands‑on experience with Google Studio (DCO) and Looker Studio.
  • Solid understanding of the wider Google Marketing Platform ecosystem (DV360, SA360, GA4).
  • Familiarity with web tracking technology, HTML/JavaScript tag behavior, and browser privacy changes (3P cookie deprecation, Consent Mode).
• Analytical & Client Skills:
  
  • Advanced analytical mindset with the ability to translate complex ad server data into actionable business insights.
  • Proven experience in client‑facing consulting: active listening, presentation skills, and stakeholder management.
  • Advanced proficiency in Excel / Google Sheets (pivot tables, complex formulas, data structuring).
• Soft Skills: Highly organized, proactive, capable of managing multiple campaign deadlines concurrently with high attention to detail.

Perks of joining us

We give you complete stability with an indefinite job contract.

We offer a fixed salary according to your worth and experience, plus a performance based bonus.

Get the most out of your salary with our Flexible Payment Plan (Restaurant Ticket, Transportation Ticket, Day Care Ticket, and Medical Insurance).

Do you know someone that fits in Making Science? Refer him or her, and you can get a bonus if they’re hired!

Feedback is part of our day to day lives. We recognize a job well done through a continuous feedback model.

The opportunity to meet our international team with our Ambassadors Program.

We care about a healthy work‑life balance. You can count on having flexible working hours and one day a week where you can work from home.

You will never stop learning with us: subsidized training, free language classes, learning capsules, an e‑learning platform, and many more.

Pack your bags! You’ll have 23 vacation days, plus 24th, 31st of December and San Publicito are off, and we have afternoons off on the eve of national holidays.

Work comfortably and follow your own style, because we don’t have a dress code.

We know how to have a good time!

Never go hungry with our free daily fruit and our vending machine card!

Take a break on our terrace, play foosball, darts, or PlayStation

Be a part of a young, adventurous, and professional team, with people you’ll grow fond of!

Challenge the future with us - Join our Making Science team!