App Growth Specialist
Making Science Group S.A.
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Benefits offered by this job
Job summary
Making Science Group S.A. is seeking a hybrid App Growth Specialist to lead the acquisition, retention and measurement ecosystem for a key travel client. You will own the 360° app growth strategy, including Adjust-based measurement, data analysis, and media activation across Google Ads, ASA and in‑app networks.
You will map in‑app events, configure postbacks, and ensure privacy constraints are respected while driving campaign performance and data-driven decisions across markets.
Qualifications
- Measurement, Tracking & Data with Adjust mastery.
- MMP linking and integration with ad networks (Google, Apple, Meta, TikTok).
- Event architecture for in‑app tracking (Flight Search, Add to Cart, Booking Completed).
- Mobile privacy frameworks (SKAN, ATT, Privacy Sandbox).
- Cohort and funnel analysis for retention, LTV and travel funnel.
- Mastery of CPI, CPA, ROAS and retention metrics (D1, D7, D30).
- Data discrepancy auditing across Adjust, networks and CRM/backend.
- Knowledge of UA ecosystems: Google UAC, ASA and in‑app programmatic networks.
Responsibilities
- Design and execute the mobile app growth roadmap (UA, retention, reactivation).
- Lead download campaigns and in‑app event strategies on GA apps platforms (Google Ads, ASA).
- Manage Adjust measurement architecture and postbacks for optimized campaigns.
- Transform data into actionable business recommendations on budgets, markets and channels.
Skills
Tools
Job description
Requisition ID1770-Posted09/22/2026-Spain
Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 800 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.
As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through offices, delivery hubs, and centers of excellence that drive job creation and the availability of highly qualified technology talent globally.
The purpose of Making Science is to drive the digital acceleration and sustainable growth of its clients so that they are competitive in the new Artificial Intelligence paradigm. Acting as a comprehensive strategic partner that closes the gap between business strategy and AI-driven technological execution, the company is based on a Hybrid Intelligence model that augments human capabilities.
Its model is based on four proprietary business and innovation lines that stand out for their AI-native technological nature, with more than 400 engineers and data scientists:
The Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology.
RAISING, the Technology Division, which combines business expertise with data science to offer solutions based on AI applied to marketing, such as ad-machina, the Agentic AI platform for integrated marketing.
AWAKE, an AI Venture Studio, was created to lead the Artificial Intelligence revolution that industrializes the creation of AI-native startups and innovative projects that respond to the new needs of the digital economy.
The Investment area, with Ventis and TMQ, is a business diversification line and implementation of the capabilities of all areas of Making Science.
The company participates in various ESG initiatives through the Making Science Foundation, with a firm commitment to obtaining a positive impact on society and the planet.
At Global Platform Management, our mission is to drive the growth of our clients' businesses through advertising on various platforms: search engines, social media, programmatic, among others. We always work across the different phases of our clients' Customer Journeys. Our DNA is to leverage innovation and technology to be efficient with our clients' investments, and to direct messages to potential users at the right place and at the right time. Measurement is key, as it allows us to connect with our clients' business data.
In Global Platform Management, we are not about words, we are about results. As a large team, we always strive to foster teamwork and mutual learning. We welcome challenges with a smile on our faces, and we believe that our positive energy promotes good results for our clients. We are a winning team, and we have a great time working together. We constantly challenge ourselves to foster professional and personal growth.
Job Summary:We are seeking a hybrid profile, highly strategic and analytical, to lead the acquisition, retention, and measurement ecosystem for the mobile application of a key client in the travel sector. This role requires a 360° view of the app environment, encompassing everything from investment planning and media buying (User Acquisition) to in-depth data analysis and the technical configuration of measurement using Adjust as the Mobile Measurement Partner (MMP).
- Comprehensive App Strategy:Design and execute the mobile application growth roadmap (user acquisition, retention and reactivation) adapted to the seasonality and particularities of the tourism and travel sector.
- Media Activation and Buying:Lead the download campaign and in-app event strategy on key platforms such as Google Ads (App Campaigns), Apple Search Ads (ASA) and in-app advertising ecosystems (e.g., AppLovin, Unity Ads, IronSource, Mintegral).
- MMP Management (Adjust):Lead the client's measurement architecture, ensuring the correct ingestion, attribution, and exploitation of mobile data.
- Data Consulting:Transforming the complexity of data into actionable business recommendations, guiding the client in making decisions about optimal budgets, markets, and channels.
MMP & Linking Expertise: Advanced hands‑on experience in Adjust (dashboards, tracker creation, and deep tracking links like Deep Links, Universal Links, and App Links).
Technical Integration & Mapping: Ability to map in‑app events, configure postbacks, and integrate Adjust with ad networks (Google, Apple, Meta, TikTok, In‑App Networks) to power campaign algorithms.
Event Architecture: Strategic setup of in‑app event tracking (e.g., Flight Search, Add to Cart, Booking Completed) to send actionable feedback to ad platforms.
Mobile Privacy Frameworks: Strong understanding of iOS and Android privacy constraints (SKAN, ATT, and Privacy Sandbox).
Cohort & Funnel Analysis: Grouping users by installation/re‑engagement dates to track retention curves, LTV, and drop‑offs specific to the Travel funnel.
Core Mobile Metrics: Mastery of CPI, CPA (Cost per Booking), ROAS, ARPU, and Retention Rates (D1, D7, D30).
Data Discrepancy Auditing: Spotting and resolving discrepancies between Adjust, ad networks, and the client's CRM/Backend.
Google App Campaigns (UAC): Structuring tCPI/tCPA campaigns, managing learning phases, optimizing creative assets, and navigating iOS tracking challenges.
Apple Search Ads (ASA): Advanced keyword bidding (Brand, Generic, Competitors, Discovery), Search Match, and Custom Product Pages (CPPs).
In-App & Programmatic Networks: Experience running campaigns via ad network SDKs (e.g., AppLovin, Unity, IronSource, Mintegral) and mobile DSPs.
Perks of joining us
- We give you complete stability with an indefinite job contract.
- We offer a fixed salary according to your worth and experience, plus a performance based bonus.
- Get the most out of your salary with our Flexible Payment Plan (Restaurant Ticket, Transportation Ticket, Day Care Ticket, and Medical Insurance).
- Do you know someone that fits in Making Science? Refer him or her, and you can get a bonus if they’re hired!
- Feedback is part of our day to day lives. We recognize a job well done through a continuous feedback model.
- The opportunity to meet our international team with our Ambassadors Program.
- We care about a healthy work-life balance. You can count on having flexible working hours and one day a week where you can work from home.
- You will never stop learning with us: subsidized training, free language classes, learning capsules, an e-learning platform, and many more.
- Pack your bags! You’ll have 23 vacation days, plus 24th, 31st of December and San Publicito are off, and we have afternoons off on the eve of national holidays.
- Work comfortably and follow your own style, because we don’t have a dress code.
- We know how to have a good time!
- Never go hungry with our free daily fruit and our vending machine card!
- Take a break on our terrace, play foosball, darts, or PlayStation
- Be a part of a young, adventurous, and professional team, with people you’ll grow fond of!
Challenge the future with us - Join our Making Science team!
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