Segment & Business Development Manager , Signage & Promotion and Public Transportation Graphics

3504 UPM Raflatac Iberica SA; España; Híbrido; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Meaningful job

Diversity & inclusion

Development opportunities

Sustainability focus

Descripción de la vacante

UPM Adhesive Materials is seeking a Segment & Business Development Manager for Graphics to drive strategy and growth in signage, promotion, and public transportation graphics across Europe. You will define key opportunities, lead cross-functional initiatives, and collaborate with Sales, Product Management, and PD&I to accelerate portfolio growth.

The role requires a university degree, 7+ years in graphics/business development, and fluency in English plus another European language.

Formación

• University degree in Business, Marketing, Engineering, Materials Science, or a related field.
• Minimum 7 years of relevant experience in Graphics industry in areas such as business development, strategic marketing, product management, or a similar commercial role.
• Proven ability to identify, evaluate, and develop new business opportunities and growth initiatives.
• Strong understanding of market analysis, customer insights, industry trends, and value chain dynamics.
• Experience working with customers, partners, and stakeholders across complex business environments.
• Demonstrated project management skills, with the ability to lead cross-functional initiatives and manage multiple priorities.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Ability to work effectively in a cross-functional and international environment, with a collaborative and results-oriented mindset.
• Fluency in English and at least one additional European language is required; proficiency in Spanish, Italian and/or French would be a strong asset to support the Southern Europe region.

Responsabilidades

• Define and execute the Graphics segment, industry, and special applications strategy to drive sustainable business growth.
• Gather and translate market, customer, competitor, and value chain insights into business and commercialization plans, identifying trends, unmet needs, and future growth opportunities.
• Monitor and analyze macro and micro market developments, providing actionable recommendations and reporting on factors affecting customers, competitors, and product markets.
• Build and maintain relationships across the industry ecosystem, including customers, business partners, trade associations, and key stakeholders, representing the company at relevant events and conferences.
• Lead customer and partner engagement, including business development discussions and negotiations, to capture opportunities and support strategic objectives.
• Develop industry-specific value propositions, evaluate new business opportunities, and contribute to strategic and tactical plans for new and existing products and services.
• Lead and support complex business development initiatives and cross-functional projects, ensuring delivery against agreed scope, timeline, budget, and quality objectives.
• Collaborate closely with Sales, Product Management, PD&I, Technical Support, MSC, and other stakeholders to support portfolio strategy, pipeline prioritization, and growth acceleration.

Conocimientos

Communication

Presentation

Negotiation

Relationship-building

Educación

University degree in Business, Marketing, Engineering, Materials Science, or related field

Descripción del empleo

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils! Learn more about us as a workplace upm.com/careers

UPM Adhesive Materials is looking for a Segment & Business Development Manager, Signage & Promotion and Public Transportation Graphics to join our team.

"Greetings from your future manager “We are at an exciting stage in the evolution of the Graphics business, with significant opportunities to drive growth through innovation, market insight and strong customer partnerships. As Segment & Business Development Manager, you will play a pivotal role in shaping our future direction, identifying new opportunities and turning market trends into profitable business growth. If you are passionate about strategy, customer value and making a tangible impact in an international environment, I would be delighted to hear from you.” - Eulalia Alcaraz, Product Portfolio Strategy, PD&I Graphics Director

What you will do

• Define and execute the Graphics segment, industry, and special applications strategy to drive sustainable business growth.
• Gather and translate market, customer, competitor, and value chain insights into business and commercialization plans, identifying trends, unmet needs, and future growth opportunities.
• Monitor and analyze macro and micro market developments, providing actionable recommendations and reporting on factors affecting customers, competitors, and product markets.
• Build and maintain relationships across the industry ecosystem, including customers, business partners, trade associations, and key stakeholders, representing the company at relevant events and conferences.
• Lead customer and partner engagement, including business development discussions and negotiations, to capture opportunities and support strategic objectives.
• Develop industry-specific value propositions, evaluate new business opportunities, and contribute to strategic and tactical plans for new and existing products and services.
• Lead and support complex business development initiatives and cross-functional projects, ensuring delivery against agreed scope, timeline, budget, and quality objectives.
• Collaborate closely with Sales, Product Management, PD&I, Technical Support, MSC, and other stakeholders to support portfolio strategy, pipeline prioritization, and growth acceleration.

Who you are

• University degree in Business, Marketing, Engineering, Materials Science, or a related field.
• Minimum 7 years of relevant experience in Graphics industry in areas such as business development, strategic marketing, product management, or a similar commercial role.
• Proven ability to identify, evaluate, and develop new business opportunities and growth initiatives.
• Strong understanding of market analysis, customer insights, industry trends, and value chain dynamics.
• Experience working with customers, partners, and stakeholders across complex business environments.
• Demonstrated project management skills, with the ability to lead cross-functional initiatives and manage multiple priorities.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Ability to work effectively in a cross-functional and international environment, with a collaborative and results-oriented mindset.
• Fluency in English and at least one additional European language is required; proficiency in Spanish, Italian and/or French would be a strong asset to support the Southern Europe region.

What we offer to you

• A meaningful job: We have an inspiring purpose “We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity.
• We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.
• Learn about our Rewarding and our Ways of working.

Additional information about the position

This position offers a hybrid working model, combining remote work from home with regular on‑site collaboration in all UPM Europe locations. The position holder will report to Eulalia Alcaraz, Product Portfolio Strategy, PD&I Graphics Director.

UPM Adhesive Materials provides high-performance, innovative self-adhesive products, including label materials, graphics solutions, and specialty tapes, as well as reliable services close to customers.

We are one of UPM’s fastest-growing global businesses employing around 3,300 professionals. In 2025, our sales reached nearly €1.7 billion ($1.95 billion).

Read more: adhesivematerials.upm.com

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices.

We operate globally and employ approximately 15,100 people worldwide, with annual sales of approximately €9.7 billion. Our shares are listed on Nasdaq Helsinki Ltd.

UPM – we renew the everyday