Segment & Growth Lead — Graphics & Transit

3504 UPM Raflatac Iberica SA; España; Híbrido; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Meaningful job

Diversity & inclusion

Development opportunities

Sustainability focus

Descripción de la vacante

UPM Adhesive Materials is seeking a Segment & Business Development Manager for Graphics to drive strategy and growth in signage, promotion, and public transportation graphics across Europe. You will define key opportunities, lead cross-functional initiatives, and collaborate with Sales, Product Management, and PD&I to accelerate portfolio growth.

The role requires a university degree, 7+ years in graphics/business development, and fluency in English plus another European language.

Formación

• University degree in Business, Marketing, Engineering, Materials Science, or a related field.
• Minimum 7 years of relevant experience in Graphics industry in areas such as business development, strategic marketing, product management, or a similar commercial role.
• Proven ability to identify, evaluate, and develop new business opportunities and growth initiatives.
• Strong understanding of market analysis, customer insights, industry trends, and value chain dynamics.
• Experience working with customers, partners, and stakeholders across complex business environments.
• Demonstrated project management skills, with the ability to lead cross-functional initiatives and manage multiple priorities.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Ability to work effectively in a cross-functional and international environment, with a collaborative and results-oriented mindset.
• Fluency in English and at least one additional European language is required; proficiency in Spanish, Italian and/or French would be a strong asset to support the Southern Europe region.

Responsabilidades

• Define and execute the Graphics segment, industry, and special applications strategy to drive sustainable business growth.
• Gather and translate market, customer, competitor, and value chain insights into business and commercialization plans, identifying trends, unmet needs, and future growth opportunities.
• Monitor and analyze macro and micro market developments, providing actionable recommendations and reporting on factors affecting customers, competitors, and product markets.
• Build and maintain relationships across the industry ecosystem, including customers, business partners, trade associations, and key stakeholders, representing the company at relevant events and conferences.
• Lead customer and partner engagement, including business development discussions and negotiations, to capture opportunities and support strategic objectives.
• Develop industry-specific value propositions, evaluate new business opportunities, and contribute to strategic and tactical plans for new and existing products and services.
• Lead and support complex business development initiatives and cross-functional projects, ensuring delivery against agreed scope, timeline, budget, and quality objectives.
• Collaborate closely with Sales, Product Management, PD&I, Technical Support, MSC, and other stakeholders to support portfolio strategy, pipeline prioritization, and growth acceleration.

Conocimientos

Communication

Presentation

Negotiation

Relationship-building

Educación

University degree in Business, Marketing, Engineering, Materials Science, or related field

Descripción del empleo

UPM Adhesive Materials is seeking a Segment & Business Development Manager for Graphics to drive strategy and growth in signage, promotion, and public transportation graphics across Europe. You will define key opportunities, lead cross-functional initiatives, and collaborate with Sales, Product Management, and PD&I to accelerate portfolio growth.

The role requires a university degree, 7+ years in graphics/business development, and fluency in English plus another European language.