Salesforce marketing cloud business analyst in CRM

Business Insights

Barcelona

On-site

EUR 60,000 - 62,000

Full time

34 hours ago

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Job summary

Business Insights in Barcelona is seeking a Salesforce Marketing Cloud Business Analyst / Operations Specialist to join an international technology project focused on CRM, Marketing Automation and Customer Experience.

You will provide day-to-day SFMC support, manage campaigns and journeys, work with Journey Builder, Automation Studio and Data Extensions, and translate business needs into functional specs while collaborating with global teams.

Qualifications

5+ years as BA/CRM or Marketing Tech in international environments.
Strong SFMC hands-on experience with Journey Builder, Automation Studio, Email Studio and Data Extensions.
Translate business needs into functional requirements and technical specs; perform UAT.
Fluent in English and French; Spanish language skills beneficial.

Responsibilities

Provide day-to-day SFMC support for campaigns and journeys.
Collaborate with international marketing and IT teams; document specs.
Perform UAT, regression testing and validation; monitor data quality and consent.
Identify process improvements and backlogs with Product Owner.

Skills

SFMC expertise

CRM integrations

Stakeholder management

SQL

Data-driven analysis

Multilingual support

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Data Extensions

API

SFTP

Power BI

Job description

Описание:

Business Insights is a Software Engineering company specialized in custom software development, with its own AI product and a strong focus on Talent Tech. We are currently experiencing a period of growth and are looking for a Salesforce Marketing Cloud Business Analyst / Operations Specialist to join an international technology project focused on CRM, Marketing Automation and Customer Experience. We would love you to become part of our software engineering team, where you will have the opportunity to grow professionally, collaborate with talented people and work on innovative technology projects.

Задачи:

Provide day-to-day functional and operational support for Salesforce Marketing Cloud. Manage and support marketing campaigns, automated customer journeys and audience segmentation. Work with Journey Builder, Automation Studio, Email Studio and Data Extensions. Monitor campaign execution, investigate incidents and troubleshoot operational issues. Support data quality, audience management, targeting and consent processes. Gather business requirements and prepare functional specifications and user stories. Support the Product Owner with backlog management, prioritisation and platform improvements. Perform UAT, regression testing and functional validation. Collaborate with international Business, Marketing and IT teams. Create user guides, operational documentation and training materials. Identify opportunities to improve SFMC processes, automation and campaign performance.

Требования:

5+ years of experience as a Business Analyst, CRM Consultant or Marketing Technology Specialist. Strong hands-on experience with Salesforce Marketing Cloud (SFMC). Advanced knowledge of Journey Builder, Automation Studio, Email Studio and Data Extensions. Experience managing marketing campaigns, customer journeys and marketing automation processes. Knowledge of audience segmentation, data quality and consent management. Good understanding of SQL and data analysis. Experience with incident management, troubleshooting, testing and UAT. Ability to translate business needs into functional requirements and technical specifications. Experience working with multiple stakeholders in an international environment. Strong analytical, organisational and problem-solving skills. Ability to work autonomously and manage multiple priorities. Fluent English and French – both mandatory.