Business analyst in Salesforce Marketing Cloud

Krell; Barcelona; Hybrid; EUR 35,000 - 43,000; Full time

Benefits offered by this job

Hybrid work in Barcelona

International projects

Job summary

KRELL ищет старшего бизнес-аналитика с фокусом на Salesforce Marketing Cloud (SFMC) для международного проекта в Барселоне. Требуется опыт CRM, маркетинговых технологий и оперирования кампаниями; кандидат будет управлять бизнес-процессами и оптимизацией клиентских путей в сложной международной среде.

Основной акцент на практическом опыте SFMC: Journey Builder, Automation Studio, Email Studio и Data Extensions. Гибридный режим работы в Барселоне: 3 дня в офисе, 2 — удаленно.

Qualifications

• Опыт не менее 5 лет в роли бизнес-аналитика/CRM/Marketing Tech.
• Практический опыт SFMC, знание Journey Builder, Automation Studio, Email Studio и Data Extensions.
• Опыт работы с международными командами и стейкхолдерами; знание SQL и управления данными.
• Свободное владение английским и французским языками.

Responsibilities

• Анализ функциональных и операционных требований SFMC.
• Настройка, выполнение и оптимизация маркетинговых кампаний и траекторий клиентов.
• Поддержка и управление Journey Builder, Automation Studio, Email Studio, Data Extensions.
• Контроль сегментации, качество данных и согласование с международными командами.
• Участие в интеграциях SFMC с другими системами; участие в UAT.

Skills

CRM опыт

Marketing Technology

Управление кампаниями

Управление данными

Аналитическое мышление

Tools

Salesforce Marketing Cloud (SFMC)

Journey Builder

Automation Studio

Email Studio

Data Extensions

SQL

Job description

Описание:

At KRELL, we are looking to bring on a Senior Business Analyst specializing in Salesforce Marketing Cloud (SFMC) to take part in an international project based in Barcelona. We are looking for a professional with solid experience in CRM, Marketing Technology and digital campaign operations, able to manage business processes, optimize customer journeys and ensure the proper functioning of Salesforce Marketing Cloud in complex international environments.

Задачи:

Analyze functional and operational requirements related to Salesforce Marketing Cloud. Configure, execute and optimize marketing campaigns and customer journeys. Manage and support Journey Builder, Automation Studio, Email Studio and Data Extensions. Oversee segmentation processes, audience management and data quality. Manage incidents and provide operational support for the platform. Coordinate with different business units, countries and international teams. Manage consents and ensure compliance with processes related to customer data. Take part in integrations of Salesforce Marketing Cloud with other systems and platforms. Execute and coordinate functional tests (UAT). Identify improvements and optimize marketing and automation processes. Liaise with international stakeholders and technical and functional teams.

Требования:

At least 5 years of experience as a Business Analyst, CRM Consultant or Marketing Technology Consultant. Practical, demonstrable experience with Salesforce Marketing Cloud (SFMC). Proficiency in Journey Builder. Proficiency in Automation Studio. Proficiency in Email Studio. Proficiency in Data Extensions. Experience executing campaigns, automating marketing and managing customer journeys. Knowledge of SQL, audience segmentation and data management. Experience providing operational support, resolving incidents and managing campaigns. Experience working with multiple business units and international stakeholders. Knowledge of integrations, data quality and UAT testing. Fluent English and French. Будет плюсом: 7 to 10 years of professional experience in CRM and Marketing Technology environments; Experience in international organizations with complex structures; A master's degree or equivalent training; Certifications related to Salesforce Marketing Cloud; Experience managing consents, advanced segmentation and campaign optimization

Условия:

Permanent contract with KRELL. Salary of up to €39,000 gross per year, depending on experience and knowledge. Hybrid working arrangement in Barcelona: 3 days in the office and 2 days remotely. Participation in an international project using Salesforce technologies. A dynamic, collaborative professional environment with multidisciplinary teams.