Sales Programs Manager

Wolters Kluwer; Madrid; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Wolters Kluwer seeks a Sales Programs Manager to accelerate pipeline growth and seller productivity across European markets. The role combines sales strategy, enablement, and governance to translate business priorities into measurable programs that improve pipeline creation and revenue growth for the Tax & Accounting division.

Responsibilities include designing, launching and scaling programs, partnering with Sales Leaders, and delivering dashboards and KPIs to senior leadership.

Qualifications

• Bachelor’s degree required.

Responsibilities

• Design, launch and manage structured sales programs that drive pipeline creation and revenue growth across markets.
• Partner with Sales Leaders to identify priority segments, territories, industries or customer cohorts for targeted programs.
• Build program plans from concept through execution with objectives, messaging, seller actions and success metrics.

Skills

Analytical thinking

Stakeholder management

Cross-functional leadership

Communication skills

CRM proficiency

Education

Bachelor’s degree

Tools

CRM systems

BI tools

Job description

Sales Programs Manager

Location: ESP - Madrid, Castellana

Remote Type: Hybrid (8 days/month)

Time Type: Full time

Job Description

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

We are looking for a Sales Programs Manager to join our team.

About the Role:

The Sales Programs Manager will accelerate pipeline growth and seller productivity by designing, launching and scaling strategic sales programs across European markets. Operating at the intersection of sales strategy, pipeline generation, field execution and enablement, the role will partner with senior cross‑functional stakeholders to translate business priorities and performance insights into measurable programs that improve pipeline creation, conversion and revenue growth, with a primary focus on supporting the commercial objectives of Wolters Kluwer's Tax & Accounting division.

Responsibilities:

Sales program strategy and execution

• Design, launch and manage structured sales programs that drive pipeline creation, opportunity progression and revenue growth across markets.
• Partner with Sales Leaders to identify priority segments, territories, industries, products or customer cohorts where targeted programs can improve performance.
• Build program plans from concept through execution, including objectives, target audience, messaging, seller actions, enablement needs, success metrics and reporting cadence.
• Own the operating rhythm for key initiatives, ensuring programs are delivered on time, adopted by sales teams and continuously improved based on results.

Pipeline generation and performance management

• Analyze pipeline, activity, conversion and sales productivity data to identify gaps, trends and growth opportunities.
• Translate insights into practical sales plays, demand-generation initiatives, account targeting and seller actions.
• Monitor program impact against KPIs such as pipeline generated, pipeline influenced, opportunity conversion, ACV, win rate, sales activity and seller engagement.
• Create clear reporting and dashboards to communicate performance, risks and recommendations to sales leadership.

Sales leader partnership

• Act as a trusted advisor and business partner to regional and country-level Sales Leaders.
• Participate in sales leadership meetings to provide program updates, pipeline insights and recommendations.
• Help sales teams prioritize where to focus, which plays to run and how to execute with consistency.
• Support quarterly and annual planning by identifying pipeline-generation priorities and building associated program calendars.

Cross-functional collaboration

• Work closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing and Customer Success to align programs with broader go-to-market priorities.
• Coordinate sales and marketing execution to ensure campaigns translate into actionable seller motions.
• Partner with Enablement to equip sales teams with talk tracks, assets, training, account targeting, dashboards and follow-up guidance.
• Share best practices across markets and scale successful programs regionally.

Governance, communication and continuous improvement

• Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points and retrospectives.
• Track adoption and outcomes, gather feedback from sellers, and refine program based on lessons learned.
• Prepare concise executive communications, readouts and recommendations.
• Promote a culture of experimentation, accountability and continuous improvement across sales programs.

Qualifications:

Education

Bachelor’s degree required.

Experience

5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.

Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.

• Advanced analytical and problem‑solving skills
• Executive stakeholder management
• Experience leading complex, cross-functional programs
• Strong written and verbal communication
• Proficiency with CRM, business intelligence and productivity tools

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status, in accordance with local regulations.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.